The Australian Turf Club has partnered with major national brand Colgate Optic White as a new sponsor for this year’s Sydney Spring Carnival.
Colgate Optic White will take the naming rights of Colgate Optic White Stakes Day on Saturday 19 September as part of an exclusive deal with the Australian Turf Club.
Colgate Optic White Stakes Day, formerly George Main Stakes Day, will kick off the first race day of the 2015 Sydney Spring Carnival at Royal Randwick, offering racegoers the start of a premier racing program.
The day’s racing is headlined by the Group 1 $500,000 Colgate Optic White Stakes over 1600m, one of the key races of the Sydney Spring Carnival, as well as a host of Group 2 and Group 3 races.
Australian Turf Club chief operating officer Tony Partridge said Colgate Optic White is an iconic household brand seen across the country. “This is a new sponsor for Sydney racing which brings fresh exposure to the sport,” Partridge said. “A great smile is part of any great look so just as we have fashion partners we see a great synergy with Colgate Optic White.”
Colgate Optic White brand manager Tina Kim added: “We are very proud to be an official partner of the Australian Turf Club. Colgate Optic White is the perfect addition to everyone’s daily beauty routine leading up to a race day. With such a wide range of whitening products, there really is something for everyone.”
GroupM media agency MEC brokered the exclusive partnership with the Australian Turf Club in what is a media first for the oral care category.
Alexia Antonis, business director at MEC, said: “The partnership has allowed for strong integration between both equities, from on-ground activations, consumer promotions and access to racing ambassadors. Further, it allows for communications to be taken from above the line, through to point of sale. We are thrilled to be working with Colgate and the Australian Turf Club for Sydney Spring Racing in 2015.”
On the day, Royal Randwick will be a sea of red as racegoers are encouraged to wear a splash of red and embrace the iconic colour associated with Colgate Optic White.