Colgate Shines With Australian Turf Club Partnership

Colgate Shines With Australian Turf Club Partnership
SHARE
THIS


What best describes you?

The Australian Turf Club has partnered with major national brand Colgate Optic White as a new sponsor for this year’s Sydney Spring Carnival.

Colgate Optic White will take the naming rights of Colgate Optic White Stakes Day on Saturday 19 September as part of an exclusive deal with the Australian Turf Club.

Colgate Optic White Stakes Day, formerly George Main Stakes Day, will kick off the first race day of the 2015 Sydney Spring Carnival at Royal Randwick, offering racegoers the start of a premier racing program.

The day’s racing is headlined by the Group 1 $500,000 Colgate Optic White Stakes over 1600m, one of the key races of the Sydney Spring Carnival, as well as a host of Group 2 and Group 3 races.

Australian Turf Club chief operating officer Tony Partridge said Colgate Optic White is an iconic household brand seen across the country. “This is a new sponsor for Sydney racing which brings fresh exposure to the sport,” Partridge said. “A great smile is part of any great look so just as we have fashion partners we see a great synergy with Colgate Optic White.”

Colgate Optic White brand manager Tina Kim added: “We are very proud to be an official partner of the Australian Turf Club. Colgate Optic White is the perfect addition to everyone’s daily beauty routine leading up to a race day. With such a wide range of whitening products, there really is something for everyone.”

GroupM media agency MEC brokered the exclusive partnership with the Australian Turf Club in what is a media first for the oral care category.

Alexia Antonis, business director at MEC, said: “The partnership has allowed for strong integration between both equities, from on-ground activations, consumer promotions and access to racing ambassadors. Further, it allows for communications to be taken from above the line, through to point of sale. We are thrilled to be working with Colgate and the Australian Turf Club for Sydney Spring Racing in 2015.”

On the day, Royal Randwick will be a sea of red as racegoers are encouraged to wear a splash of red and embrace the iconic colour associated with Colgate Optic White.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]