Coke’s ‘Share A Coke’ Campaign Gets Personal On Twitter

Coke’s ‘Share A Coke’ Campaign Gets Personal On Twitter
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Coca-cola has been using Promoted Tweets that show up in Twitter feeds which addresses the user by their first name.

This latest tailored advertising is a part of the very popular “Share A Coke’ campaign, which includes personalised Coke products with someone’s name. The Twitter ad reads: “Hey (NAME), #ShareACoke is back! Order…”

share-a-coke-twitter-ad-hed-2015

Have you received a promoted tweet from Coca-cola with your name on it? Tweet us the screenshot @bandt

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Denis Walter OMD

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