Coke’s ‘Share A Coke’ Campaign Gets Personal On Twitter

Coke’s ‘Share A Coke’ Campaign Gets Personal On Twitter

Coca-cola has been using Promoted Tweets that show up in Twitter feeds which addresses the user by their first name.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

This latest tailored advertising is a part of the very popular “Share A Coke’ campaign, which includes personalised Coke products with someone’s name. The Twitter ad reads: “Hey (NAME), #ShareACoke is back! Order…”

share-a-coke-twitter-ad-hed-2015

Have you received a promoted tweet from Coca-cola with your name on it? Tweet us the screenshot @bandt