Data and Lead Generation Business Cohort Gets Big Fat Cash Injection

Data and Lead Generation Business Cohort Gets Big Fat Cash Injection
SHARE
THIS


What best describes you?

Data and lead generation player Cohort has secured funding from a private equity firm to support its international expansion.

Listed investment company Oceania Capital Partners has outlaid $6m to purchase a 50% stake in Cohort, providing the fast-growing digital company with the necessary capital to fund its growth into key overseas markets including the UK, Europe and beyond.

Marcelo Ulvert, co-founder and CEO of Cohort, said: “This investment by Oceania Capital Partners validates the exciting potential of both our own business – and more broadly the smart data and lead generation sector in this country.

“Organisations are now seeking more intelligent insights, analysis and lead generating outcomes from their data. Cohort specialises in offering organisations a full-service solution from data growth strategy, development and deployment with a strong focus on data intelligence and delivery.”

Cohort, which was founded by Mr Ulvert and business partner Malcolm Treanor (a recognised and well known data expert) offers a range of lead generation, email marketing, data management and data deployment services to the advertising, marketing and publishing industries.

Established over an informal coffee chat in 2008, Cohort has grown rapidly from humble beginnings to become one of Australia’s leading data and digital marketing businesses, employing over 40 people and servicing more than 100 clients, including top-tier brands such as Westfield, Virgin Money, Ticketmaster and Foxtel.

The company has also just added another major client to its roster in recent days with the signing of a 12-month contract with DealsDirect Group, comprising DealsDirect.com.au and topbuy.com.au – Australia’s leading online superstores.

Malcolm Treanor, COO of Cohort said: “We believe the era of ‘big data’ is fast being replaced by the era of ‘smart data’ and we are clearly providing offerings to the market which is placing us at the forefront of this growth curve. We are continuing to experience fast growth on the back of display and click media being converted to cost per acquisition and performance-based spending. Our work helps businesses connect with consenting consumers in new and innovative ways.”

He said Cohort’s goal was to become the new benchmark in lead generation, smart data and consent marketing – both here in Australia and overseas. “The investment by Oceania Capital Partners will help us move closer to achieving this goal much sooner than we ever thought possible,” he added.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]