Coca-Cola US Creates World-First Drinkable Billboard

Coca-Cola US Creates World-First Drinkable Billboard
SHARE
THIS



Basketball fans in the States got a surprise at the NCAA Men’s Final Four in Indianapolis, Indiana, when Coca-Cola unveiled its ‘drinkable’ campaign.

The drinkable advertising campaign really came to life through a giant billboard fans could literally drink from.

Created by Ogilvy & Mather, the billboard features a giant straw that dispenses Coke Zero down the straw, spelling out ‘Taste It’ along the way, before landing in sampling stations on the ground people can drink from.

“This campaign is based on the simple insight that many people think they know the taste of Coke Zero, but they actually don’t,” said Racquel Mason, vice president at Coca-Cola in North America.

“Drinkable advertising is an innovative approach to removing barriers and making it ridiculously easy for those who are open to try Coke Zero to enjoy it in fun and unique ways.”

Check out how the billboard came to life below.

The billboard is just one aspect of the ad campaign, with Coke Zero also launching drinkable mall kiosks, and drinkable ads. The kiosks and ads use music discovery app, Shazam.

According to Coke, the TV spot will show a Coke Zero being poured, followed by a prompt to use Shazam. Once opening the app, the spot will translate to the mobile device, and once the Coke has finished pouring the user will receive a coupon for Coke Zero.

The kiosks also utilise Shazam, where the user’s phone becomes a straw for them to ‘drink’ the rest of the Coke. Then it’s a free coupon to redeem for Coke Zero.

Coke Zero also has drinkable flyers it’s handing out, with the flyers turning into straws. The receiver then gets a free coupon to redeem the fizzy, low-cal drink.

Anyone keen for this to come Down Under?

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]