Click Frenzy 'fantastic story' for retail

Click Frenzy 'fantastic story' for retail

The success of Click Frenzy, mark two, reveals local retailers and etailers are fighting back against the onslaught of international brands, according to Responsys.

Last-year’s Click Frenzy was quickly dubbed Click Fail thanks to technical glitches but organisers have hailed this year’s a “success”.

Visitors were down on last year’s 1.6 million turnout, with preliminary figures showing 1.061 million surfed the sales. But sales were up.

The Iconic, one of Click Frenzy’s 300 participating retailers, announced it had experienced its all-time sales record day of more than $1m.

The result is double the e-tailer’s sales from the 2012 event.

Paul Cross, Responsys’ Asia Pacific president, said Click Frenzy is a “fantastic story” of how the retail marketplace never stands still.

“Local retailers are fighting back, getting smart and improving their execution ultimately winning the trust of Australian consumers,” Cross told B&T.

Click Frenzy’s managing director Grant Arnott said: “Our business is just a little bit over a year old – we feel we’ve made a big impact in a short time, but we’re only just beginning.”

“Now we want to make a lasting imprint on retail with big improvements ahead for Click Frenzy and some new initiatives to work on. It’s an exciting time for this industry.”

While this year’s event was free from tech glitches it did have another controversy with a war of words erupting between technology e-tailer Kogan and Click Frenzy’s managing director, Grant Arnott.

The dispute erupted after Click Frenzy took legal action against Kogan’s hijack event.

To see what Kogan had to say click here, and for Arnott’s response click here .

On the argument, Cross said Kogan was right in its argument that no one owns a seasonal event.

“For the owners of Click Frenzy they have to do more than brand a date,” Cross said.

“The brand Click Frenzy will have to represent more than the day, and be attached to a specific offer and then consumers and retailers will choose if they want to participate.”




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]