Clems Melbourne creates personal Video Stamps for Aus Post

Clems Melbourne creates personal Video Stamps for Aus Post
SHARE
THIS


What best describes you?

Australia Post is digitising the age-old practice of sending parcels by allowing sends to add a personalised Video Stamp to their mail.

Senders scan the QR-coded Video Stamp on their parcel’s mail bag and use their smartphone to record a 15-second video message for the receiver.

Once the parcel arrives the recipient scans the Video Stamp QR code to receive their personal message.

The free value-add initiative for Express Post and Express Courier International products is an important part of Australia Post’s pre-Christmas campaign.

“This is our busiest time of year and to be able to give people a unique way to deliver their Christmas wishes in person is thrilling for us. This year, Australia Post can literally deliver you to your loved ones,” Greg Sutherland, the brand’s chief marketing officer, said.

Clemenger BBDO Melbourne’s executive creative director Ant Keogh described the Video Stamp as a “high tech extension to an age-old service”.

“In the face of growing competition in parcel delivery, we were tasked with making sure Australia Post remains the go-to delivery provider this Christmas. As an agency we’re excited to provide an innovative, digital solution to a real-world business problem,” Keogh said.

Three million Vide Stamps have been created and are available now from participating Australai Post outlets across the country.

Awareness of Video Stamps will be driven by a national TV, digital, print, online video and outdoor advertising campaign.

There is also a website and apps for Apple and Android products.

http://www.youtube.com/watch?v=S-k9c63nFlE

CREDITS: Client: Australia Post Chief Marketing Officer: Greg Sutherland Head of Parcel & Express Services Marketing: Melody Townsend Marketing Manager, Buyer Experience: Marina Vaxman Marketing Manager, Campaigns and Promotions: Michael Simpson Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Creative Directors: Jim Ingram & Ben Couzens Art Director: Jono Fox Copywriter: Sophie Beard Group Account Director: Dan Lacaze Planner: Matt Kingston Account Director: Lesley Baker Senior Account Manager: Kate Callander Account Manager: Evan Johnson Creative Technologist: Dan Zabinskas Digital Production: Gemma Seeto Film Production: Lisa Moro Print Production: Nick Short

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]