Clemenger BBDO Melbourne Opens Applications For $100K Innovation Challenge

Clemenger BBDO Melbourne Opens Applications For $100K Innovation Challenge
SHARE
THIS



Clemenger BBDO Melbourne has partnered with Australian creative, tech and business showcase, PauseFest, to offer an innovation prize worth up to $100,000.

The Clemenger Creative Incubator will launch at this year’s festival and is looking for the most original, most inspiring ideas in Australasia.

Budding tech entrepreneurs will have the opportunity to privately pitch their innovation to a panel of industry pros in a five-minute presentation, with the most inspiring ideas getting a shot at the top dollar investment from Clemenger.

The panel is looking for innovative concepts, inspirational to both the agency and its clients. The winning ideas will benefit from workshops, creative resources, counsel, introductions and potential partnership opportunities after taking out the crown.

The judging panel consists of senior Clemenger BBDO gurus and other key digital thinkers, including Clemenger BBDO Melbourne CEO Nick Garrett, digital creative director Ben Keenan, digital planner Samara Hodgson, Finch director of applied technology Emad Tahtouh (chair of the Innovation jury at Cannes) and Colenso BBDO (NZ) head of digital, technology and innovation Gavin Becker, who has returned from 20 years in New York.

“Agencies are evolving at pace and innovative thinking and innovative technologies play a large part in how we define success in the future,” Garrett said.

“This prize is an important way for us to connect with emerging Australian innovators and entrepreneurs who want to get their thinking and IP exposed to some of Australia’s most interesting and largest companies.

“This is an opportunity for us to learn from the brightest thinkers and offer them advice and guidance on how to launch their ideas commercially.”

Keenan added, “Creative people always have a few concepts bubbling away. This is a real opportunity for someone to get the backing of an army of people fluent in the art of bringing ideas to life.”

“There are so many people who have seen an opportunity, taken the first step towards making it happen, but lacked the resources or network to take it to the next level. These are the exactly the kinds of entrepreneurs we are looking to collaborate with.”

PauseFest launched in 2011 with 200 attendees. Last year over 12,000 creative, tech and business people from across Asia Pacific flocked to Melbourne to learn about the latest ideas, products and thinking in the digital world. Founder George Hedon says he started PauseFest so he could “collaborate with super talented and like-minded people on the projects you can’t Google”.

Registrations to pitch at the Clemenger Creative Incubator are now open. Outline your concept and apply for a chance to present today. The presentations will take place in Melbourne on February 11 and 12.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]