Clemenger BBDO Melbourne has appointed retail specialist Pippa O’Regan as the agency’s first head of retail, focusing on the Myer account. O’Regan joins the agency from her role as group business director at .99 in Auckland, another Clemenger Group agency.
During her time at .99, O’Regan managed the key accounts in the agency, including New World supermarkets, Warehouse Stationery and Carpet Court.
Previously, O’Regan has worked in Sydney and the UK both client and agency side on businesses including ALDI, T-Mobile, Pizza Hut and Rebel Sports.
“Joining the team Clemenger BBDO Melbourne is an exciting opportunity for me personally and I’m looking forward to contributing to the next phase of growth and development with the Myer business,” O’Regan said.
Clemenger BBDO Melbourne group managing director Simon Lamplough said Pippa is the perfect addition to the Myer@Clemenger team.
“Myer is one of those amazing pieces of business that can have you delivering an emotive positioning campaign like the ‘Give Registry’ one minute and a quick turnaround in-store flyer the next. It’s unique in its breadth and scale, certainly in the Melbourne market, and I’m thrilled we’ve found someone of Pippa’s calibre to help us further improve our offering.
“She brings a fresh perspective and a wealth of retail experience that I know will be invaluable as we partner with the Myer team on their ongoing brand transformation,” Lamplough said.