Dog food has officially made it onto the menus of Australia’s top fine-dining restaurants, and to mark the occasion, Clemenger BBDO Melbourne and MY DOG have created Doggy Bag, a gourmet home delivery service for Sydney and Melbourne’s most discerning four legged friends.
With more Australians than ever working long hours, home delivery services from fine-dining restaurants have become hugely popular. But no one was catering to man’s best friend.
“With less free time, we’re seeing a global shift towards home delivery. We saw this as an opportunity to create a partnership with Australia’s finest food delivery service, foodora, to create a new way to distribute dog food,” Clemenger BBDO Melbourne group account director, Deanne Constantine said.
So food delivery service Foodora integrated MY DOG into their digital platform and created a MY DOG option at the checkout, letting customers share mealtimes with their beloved pooch.
The foodora delivery rider brings your delicious meal and a beautifully packaged ‘Doggy Bag’ for your pooch. Real proof of the brand promise to ‘Love them back’.
An initial trial has been run in Sydney and Melbourne with great success and will be explored as a nationwide rollout as foodora’s delivery locations expand.
Ben Culligan: Mars Petcare Marketing Director
Lauren Dragicevich: MY DOG® – Mars Petcare Brand Manager
Lisa Maguire: Mars Petcare Corporate Affairs Director
Charlotte Rijkenberg: Foodora CMO
Clemenger BBDO Melbourne
Nick Garrett: CEO
James McGrath: Creative Chairman
Ant Keogh: ECD
Giles Watson: Creative
Joe Sibley: Creative
Sonia Von Bibra: Executive Producer
Tania Jeram: Senior TV Producer
Michael Derepas: Planning Director
Deanne Constantine: Group Account Director
Bryce Coombe: Group Account Director
Khia Croy: Account Director
Charlotte Lang: Account Manager
Charlotte Abroms: Digital Producer
Sam Hodgson: Digital Strategist
Adam Hengstberger: Digital Designer
Nick Short: Print Production