Choice Shonky Awards: Westpac, Samsung & Coles All Win A 2017 Lemon

Choice Shonky Awards: Westpac, Samsung & Coles All Win A 2017 Lemon
SHARE
THIS



Consumer do-gooders Choice have unveiled its annual list of Shonky Awards, nominations for brands or products that simply don’t live up to their marketing or are just plain dodgy.

Electronics giant Samsung won its third Shonky in a row following wins in 2015 for its exploding washing machines and 2016 for its exploding smartphones.

6e6f7faa0e6532052ae83c2cfc5ff227

This year, Samsung claimed a Shonky for a $3000 washer/dryer machine that took six-and-a-half hours to dry a full load, and used 210 litres of water.

 

Other brands to take home a less than coveted Shonky included Cuddly Fabric Softener, Takata airbags (used by Honda, Toyota, Lexus, BMW and Mazda), Viagogo, Nature’s Way Kids Smart Vita Gummies, Coles and Westpac.

978d42d264d8b686c5074715cb88138a

Cuddly Sensitive Hypoallergenic fabric softener made the list “for performing worse than water while costing 3,000 times more.”

90a82f5d46a47122a8dce9a4f2707949

Takata airbags were installed in 2.49 million Australian vehicles across 70 models of cars sold by 14 manufacturers. They have reportedly caused more than 180 injuries and at least 18 deaths worldwide.

730bd1f793c232cb369b51ac2a6a1821

Ticket reseller Viagogo describes itself as an online ticket marketplace that allows consumers to buy and sell tickets to sporting events, concerts, and plays. However, Choice said the site allowed people to offload fraudulent tickets at inflated prices. “Viagogo’s drip-pricing practice and dodgy ‘customer guarantee’ is about as reliable as a scalper in a back alley,” Choice said.

fd7c528e8e7fdf7bd4efd683d85815fd-1

Nature’s Way Kids Smart Vita Gummies earned a gong for containing about 50 per cent sugar, while the use of a colourful cartoon character on the bottle “aimed to tempt kids and trick parents”.

8a2cf3b68ecd5d5d36c8f94a6a85bd68

Westpac got nominated for its Bump Savings account which gave first-time parents a $200 savings account to their unborn child. Choice said with an interest rate of 2.3 per cent, customers would need to wait 16 years before they can cash in on the money.

7d775a9706d49596c1ab336222ac4ef3

The $159 Pain Erazor pen, which claimed to offer drug-free pain relief through the “science of electro-analgesia” by discharging an electrical current onto the skin up to 40 times earned its Shonky because it was “unlikely to be beneficial for pain”.

7938e803c8983b25f222823127649fd5

While Coles Complete Cuisine cat food also fell under the Choice microscope because it failed to meet all of Puss’ nutritional needs and even admitted it on the back of the can.

 

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]