Chocolate Study: Consumption Plummets On Health Concerns (While Fairtrade Trumps Ads)

Chocolate Study: Consumption Plummets On Health Concerns (While Fairtrade Trumps Ads)
SHARE
THIS



A new study into the chocolate eating habits of 9000 people across the APAC region (including Australia) has found that 43 per cent of respondents admit to eating less chocolate than they did a year ago namely due to health concerns around sugar and calories.

Interestingly, respondents to the YouGov study also found that faitrade chocolate was a far more important factor in their buying decisions over, say, advertising or packaging.

The study found almost three in five consumers (58 per cent) think calories are an important factor in making a purchase decision. Some 43 per cent reported that they eat less chocolate now than they did a year ago. Of those, three out of five respondents (60 per cent) do so because they are increasingly health conscious. The next frontier for chocolatiers will be to rise to the challenge of keeping the same great taste while alleviating health concerns.

Traceability and transparency have gained prominence in recent years, a trend reflected in consumers’ priorities when purchasing chocolate. Over half of the APAC respondents (58 per cent) now consider fairtrade certification to be an important factor when buying chocolate, suggesting that ethical consumption is a priority for many in the region.

This rises to as many as 77 per cent in Indonesia and 70 per cent in Thailand. By contrast, Hong Kong consumers are the least concerned in the region, though 38 per cent still consider fairtrade certification to be important.

Fairtrade certification is considered to be more important than advertising (33 per cent) or packaging (49 per cent) across APAC. However, taste is still the most important consideration – highlighted as important by a whopping 93 per cent of those polled.

Cadbury is APAC’s favourite brand of chocolate

Among the 11 brands that we covered in the survey, Cadbury is APAC’s favourite brand of chocolate, chosen by a quarter (25 per cent) of respondents regionally. Other popular brands include Ferrero Rocher (14 per cent), Nest (12 per cent), Hershey’s (12 per cent) and Lindt (nine per cent).

But tastes differ over which is the best brand of chocolate: Godiva is particularly popular in Hong Kong (chosen by 23 per cent locally but just seven per cent regionally); Toblerone is a firm favourite in the Philippines and Indonesia (favoured by 16 per cent and 14 per cent, respectively, against six per cent regionally); while Nest is more than three times more popular in Vietnam than it is regionally (chosen by 39 per cent locally but 12 per cent regionally).

Almonds are APAC’s favourite filling

APAC residents are a nutty bunch, with nuts making up three of the top five most popular fillings for chocolate. Given a choice of twelve ingredients, the most popular are: almonds (33 per cent), caramel (10 per cent), cashews (10 per cent), peanuts (seven per cent) and raisins (five per cent). However, a fix of pure chocolate is more than enough for 14 per cent of respondents, who prefer to eat theirs plain.

As for the outside, dark chocolate is the most popular type of chocolate, favoured by 44 per cent of those polled, followed by milk chocolate (35 per cent), white chocolate (14 per cent), then flavoured chocolate (seven per cent).

Latest News

Pac Mags Appoints New Head Of Insights & Strategy
  • Media

Pac Mags Appoints New Head Of Insights & Strategy

Seven West Media’s Pacific Magazines has announced the appointment Rebecca Alexander-Head as its new insights and strategy chief. Alexander-Head (pictured above) began her career with a series of brand and strategy roles in both the Netherlands and UK before joining Millward Brown’s strategic insights team. In 2013, she moved across to Diageo Australia to lead […]

Masculinity Roasted In Clever New Ad
  • Advertising

Masculinity Roasted In Clever New Ad

What does it take to be a man in these ever-changing times? Well, it’s one question US men’s clothing and accessories company Bonobos is asking in a clever new campaign. In what “Run Like A Girl” did for equality, the Bonobos ad arguably does for the ideals of masculinity. The spot, called #EvolvetheDefinition, asks a raft […]

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Denomination Creates Fresh Look For Underground Spirits
  • Marketing

Denomination Creates Fresh Look For Underground Spirits

Underground Spirits’ range of gin and vodka has been given a new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits founder and master distiller Dr Toby Angstmann patented a new method of filtering at sub-zero temperatures – a process that […]

Wednesday TV Wrap: Seven’s The Singles Wives Finds No Viewer Love
  • Media

Wednesday TV Wrap: Seven’s The Singles Wives Finds No Viewer Love

Nine went Ninja-free last night but still hung on for a win by the slimmest of margins to rival Seven. Nine claimed 25.1 per cent of last night’s eyeballs to Seven’s 25 per cent. Ten just hung on for third with 20.5 per cent but had the ABC – with 19.2 per cent – hot […]

by B&T Magazine

B&T Magazine
Cracker Barrel Brings Christmas In July To Life With ‘Cheese In Crackers’ Via Havas Melbourne
  • Campaigns
  • Marketing

Cracker Barrel Brings Christmas In July To Life With ‘Cheese In Crackers’ Via Havas Melbourne

Havas Melbourne has decided to tap into Aussies’ growing fascination in Christmas in July in its latest campaign for Warrnambool Cheese & Butter Factory. the campaign aims to get people together over delicious Cracker Barrel Vintage Cheddar. The ‘Cheese in Crackers’ campaign will see 20,000 giant Christmas crackers given to inquisitive commuters at Southern Cross […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

In response to strong growth across key clients including TAC, Telstra, CUB, MECCA and Schnitz, Taboo has made some significant additions to its team. Among the fresh faces is creative director Nick Jamieson, who’ll oversee the agency’s creative department alongside Reece Hobbins. As well as a strong beard game, Jamieson brings a wealth of experience […]

Canvas Group Unveils New Brand Identity For Orange Region Tourism
  • Marketing

Canvas Group Unveils New Brand Identity For Orange Region Tourism

Inspired by the region’s diversity of attractions, seasonal colours and all-year-round appeal, Orange360 is the new brand identity for Orange Region Tourism by creative agency Canvas Group. Orange Region Tourism was established in 2017 with a key strategic objective of building one identity and one unified message in order to rectify confusion in the market […]

Study: Teens Are Giving Up Sex & Booze As They Live Their Lives Online
  • Marketing

Study: Teens Are Giving Up Sex & Booze As They Live Their Lives Online

For many of us that first beer or Vodka Cruiser and a drunken fumble with the opposite sex is a rite of passage in our teenage years. However, a new study has found that’s no longer the case, with teens apparently preferring to live out their reckless teen years online. The study of 1000 British teenagers aged 16-18 found […]

by B&T Magazine

B&T Magazine
M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]