Catch This Barramundi And You Could Win $1 Million Says NT Campaign

Catch This Barramundi And You Could Win $1 Million Says NT Campaign
SHARE
THIS



In a bid to try and catch a couple more tourists up in the North of Australia, a competition by the Northern Territory Government has launched offering a whopper of a prize pool to catch one of the slippery barramundis.

The campaign was launched by chief minister Adam Giles yesterday, called the Million Dollar Fish competition.

The campaign sees 76 barramundi tagged and released across popular Northern Territory fishing locations.

One of the lucky barras has a prize tag of $1 million, with the other 75 having $10,000 cash prize tags.

“The Northern Territory has some of the best fishing in the world and the chance to catch the iconic Territory barramundi is one of fishing’s greatest challenges. Now that challenge comes with the potential of a one million dollar reward,” said Giles.

“The promotion is timed to influence travel to the Top End during our low season from October to February with anglers encouraged to travel with their families and enjoy the unique tourism experiences and spectacular landscapes the whole of the Territory has to offer.

“About 40,000 interstate visitors come to the Top End for fishing every year but we want to encourage even more people to stay, play and fish.

“The new, exciting campaign is part of the Territory Government’s plan to drive the development of North Australia and build a $2.2 billion visitor economy by 2020.”

https://youtu.be/kNMRLUhKjiY

Getting behind the competition is big name brands such as CrownBet, XXXX Gold and Qantas.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]