CarAdvice Launches First Campaign Via The Monkeys

CarAdvice Launches First Campaign Via The Monkeys

Aussie independent automotive publisher is launching its first mass market advertising campaign, The Advisors, created by The Monkeys.

The campaign demonstrates the extreme lengths CarAdvice journalists go to in order to create the most informed, relevant reviews of every new car that launches in Australia, whether for first time buyers, families or die-hard car enthusiasts.

The hero TVC ‘Headlights’ shows The Advisors undertaking a test on a range of vehicles’ headlights, with the help of a kangaroo suited Advisor.  Additional spots feature Advisors testing other features like wind deflectors and wing mirrors. The tongue-in-cheek spots deliver a powerful campaign message; that provides consumers every last detail they need to help with their next new car purchase.

“Whilst the TVC portrays a fictional world of The Advisors, it’s not far off a typical day at CarAdvice. We obsessively test every new car that comes onto the market – every day we drive, review and rate new cars.   Our office discussions around cars are often of epic proportions as we seek to educate, enlighten and hopefully entertain Australian audiences. This gives us our internal mantra of ‘every new car, every last detail’ and The Monkeys’ creative has nailed that beautifully with a comical spin that captures the entire heart and soul of our brand,” said Andrew Beecher, managing director and CEO at CarAdvice.

Scott Nowell, ECD The Monkeys said, “The CarAdvice journos really do test every detail of every new car, so it’s kind of hard to exaggerate the lengths they go to. The Advisors campaign celebrates this attention to detail in a way that stays true to the brand’s commitment to being entertaining rather than boring people to death with car waffle. ”

The campaign will run across TV, cinema, outdoor & digital.


Agency: The Monkeys
Executive Creative Director: Scott Nowell

Head of TV Production: Thea Carone

Agency Producer: Melissa Petryszyn

Senior Art Director / Copywriter: Scott Dettrick

Senior Copywriter: Brandon Mugar

Managing Director: Matt Michael
Content Director: Emma Ashworth
Content Manager: Siena Shuttler

Executive Planning Director: Fabio Buresti

Planning Director: Michael Hogg

Production Company: Goodoil
Director: Fiona McGee
Goodoil Producer: Claire Richards
Post Production: The Editors

Editor: Stu Morely
Sound: Songzu


Client: CarAdvice

Managing Director & CEO: Andrew Beecher

Product and Marketing Director: Scott Davison

Marketing Assistant: Kathryn Marshall


Please login with linkedin to comment

Anytime Vision Re-branding

Latest News Unveils New Homepage
  • Media Unveils New Homepage

Australia’s leading national news website today unveiled a new homepage. As the gateway to Australia’s largest news website, the homepage delivers 135 million page impressions per month. The redevelopment of the homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]