Peppa Pig will become Cancer Council’s newest ambassador to help teach children about sun protection, healthy living and staying active.
Acting CEO of Cancer Council Australia, Catherine Sullivan, said: “Peppa Pig has a major influence on young children who watch the program. We are really excited that Peppa has agreed to be our latest ambassador and we hope a new generation of Australians will learn about sun safety, healthy living and the importance of being active.
“Lifestyles learnt in childhood can affect kids later in life, especially in cancers linked to sun exposure and obesity.”
Trish Padoin and Con Goutzoulas from eOne Licensing Australia, also attended the partnership announcement.
Padoin said: “Cancer Council Australia is such a respected charity and their work raising cancer awareness and funding research, education and support services is vital. We hope that lending Peppa’s brand to their amazing work will not only help them raise more funds, but also help communicate their messages to more young Australians, and in turn, hopefully this will see them embrace healthy practices throughout their lives.”
eOne and Cancer Council Australia have already launched a range of Peppa Pig sunscreens that have become best sellers in Coles Supermarkets. This success encouraged Peppa to get even more involved to engage and educate young Australians and their families.