Campaign: Westfield Chermside Covered In Graffiti

Campaign: Westfield Chermside Covered In Graffiti
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This winter school holiday, Queensland’s Westfield Chermside did the unthinkable. They allowed kids to skateboard and graffiti inside their shopping centre.

Conceptualised and implemented by Brisbane based experiential creative agency, The Playground, the Skate and Create activation embraced the connection that sits between skateboarding and street art to deliver both a skate park and creative studio inside the shopping centre.

Over the campaign, artists such as Gemma O’Brien, Numskull, and up and coming Gold Coast skater Mikey Mendoza ran workshops and classes, giving the kids a chance to see their skills in action.

Gemma O’Brien said, “When I was growing up there was nothing as cool as this, it’s definitely something new and exciting to do on school holidays.”

Mikey Mendoza said, “Skate and Create is honestly the most unique skating event I’ve ever been to…the kids that are coming here are passionate about skateboarding, they are passionate about the sport and that’s what I’m here to help them with.”

mikey_s+c

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