Campaign: Westfield Chermside Covered In Graffiti

Campaign: Westfield Chermside Covered In Graffiti

This winter school holiday, Queensland’s Westfield Chermside did the unthinkable. They allowed kids to skateboard and graffiti inside their shopping centre.

Conceptualised and implemented by Brisbane based experiential creative agency, The Playground, the Skate and Create activation embraced the connection that sits between skateboarding and street art to deliver both a skate park and creative studio inside the shopping centre.

Over the campaign, artists such as Gemma O’Brien, Numskull, and up and coming Gold Coast skater Mikey Mendoza ran workshops and classes, giving the kids a chance to see their skills in action.

Gemma O’Brien said, “When I was growing up there was nothing as cool as this, it’s definitely something new and exciting to do on school holidays.”

Mikey Mendoza said, “Skate and Create is honestly the most unique skating event I’ve ever been to…the kids that are coming here are passionate about skateboarding, they are passionate about the sport and that’s what I’m here to help them with.”

mikey_s+c




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]