Campaign: Wego Launches Travel Ads in Indonesia

Campaign: Wego Launches Travel Ads in Indonesia
SHARE
THIS



Travel search site in the Asia Pacific and Middle East, Wego, has developed the company’s first television and online video campaign.

The campaign, consisting of a series of ads to run across television and YouTube was inspired by personal travel choices and initially launched nationally in Indonesia in early August for a period of three months, with plans in place to extend broadcast advertising to Wego’s other core markets.

Each of the six 30 and 15 second spots (three each), relate to the individuality of travel preferences which can incorporate family, business, shopping, food and romance travel motivations with a slightly humorous undertone. The ads also help to communicate the benefits of the travel metasearch model and its all-inclusive ability to display online travel agent rates, as well as direct airline and hotel rates.

http://www.youtube.com/watch?v=qSjDU29TM9M

“We understand how personal travel is to each individual, and the reasons for taking a trip differ dramatically from traveller to traveller,” commented Joachim Holte, chief marketing officer for Wego.

“We’ve allocated a great deal of resources in developing Wego to meet those very personal needs as the most intuitive and comprehensive method of finding the best airfares and hotel rates online, and felt it was time to introduce our brand to broader audiences through television and YouTube to reinforce that understanding.”

http://www.youtube.com/watch?v=P70La6pYxHA

“Wego takes the complication out of travel planning and our consistently growing strength throughout APAC, the Middle East and India shows us that travellers appreciate that Wego provides them with an easy and effective method of gathering the myriad of travel options online, and from anywhere via our free travel apps for iOS and Android,” Holte continued.

“Delivering the Wego message with a touch of humour reinforces our real-person approach that we cultivate in all our communications as well as our product,” he explained. “We want people to know that we understand the catalyst behind travel intentions differs for each person, whether they travel for family holidays, last minute business trips, or even a romantic escape.”

“We selected Indonesia as the first market to introduce the campaign. Indonesians have overwhelmingly adopted Wego as their preferred method of travel planning, in fact, Jakarta was one of Wego’s first locations outside of Singapore headquarters where we established a regional office. Indonesia also has a rapidly developing smartphone market who are travelling more and more frequently and enjoying the convenience of our travel app.

“Much of Wego’s success has stemmed from our early localisation strategy,” Holte said. “Personalisation is extremely important in today’s online travel industry which has enabled us to build a growing loyalty among our users. It’s where we excel.”

“The addition of TV and online video is an extension of Wego’s investment to inspire and engage with travellers so they can continue to save time, pay less and travel more. We look forward to sharing that message with more markets in the near future,” Holte concluded.

The series of commercials from Wego can be viewed here.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]