Campaign: Travel Insurance Rolls Out Next Phase Of ‘Just a TID’

Campaign: Travel Insurance Rolls Out Next Phase Of ‘Just a TID’

Travel Insurance Direct has rolled out the next phase of its integrated ‘just a TID’ campaign with a captivating bus wrap highlighting how precarious it can be catching public transport in foreign countries.

Virginia Hyland
Posted by Virginia Hyland

The bus looks like a scene straight out of Asia where it’s common to see very crowded public transport with locals hanging on the outside of the bus.

Bus wrap 141219_AJF_STA-133

“Catching local public transport overseas is one of the great travel experiences and a very authentic way to discover a country. It’s not at all like your local commute back home and it’s not without risks. Our bus wrap captures in a fun way how TID travel insurance can be there for you on your holiday,” says TID general manager Diana Watts.

Virginia Hyland, founder of HM Communication Group commented: “Our audience are great travellers and outdoor formats play a prominent part in the campaign. The TID customer is out and about and this only escalates during the social season. The Wrap was a key part of our media plan to absolutely stop the potential audience in their tracks and really take notice of why travel insurance is important.”

Mark Fairhurst, general manager of sales, APN Outdoor commented on the campaign: “We love to see clients having a bit of fun with their creative, especially within the transit space. Travel Insurance Direct has created a clever and relevant campaign in Sydney that is simple to understand, highly impactful and we commend them for their efforts. After several studies, it is irrefutable that movement always attracts attention but we think there might be even more double takes than usual when this bus drives past.”

The focus of the Travel Insurance Direct campaign is all about “For when things go just a TID wrong”.  The campaign sets up a series of funny and contextual messages to explain TID’s role when overseas travellers might need to use their travel insurance. The scenarios are light-hearted and reflect some of the most common claims TID customers make.