Campaign: Super Boss Day’s Epic Stunt

Campaign: Super Boss Day’s Epic Stunt
SHARE
THIS



Melbourne-based Cyclone Creative is working with HeartKids Victoria/Tasmania on the Super Boss Day campaign, which was successfully launched with a heroic stunt at Eureka Skydeck in October.

The campaign asks bosses to dress up as a super hero for a day and raise money for the children’s charity HeartKids. The inaugural Super Boss Day will take place on Thursday 19th February 2015, which happens to be Bruce Wayne’s birthday.

Bosses can nominate themselves to take part in Super Boss Day or employees can dob in their bosses, challenging them to take part. From the time they register to take part in the fundraiser, bosses will be able to raise funds for HeartKids by asking their employees, friends and family to sponsor them via a simple online sponsorship page.

During the Super Boss Day launch event on Wednesday 15th October, two stunt-people dressed as Catwoman and Batman made spectacular appearances outside of Eureka Skydeck on the 88th floor of the iconic Eureka Tower, visible to people inside Eureka Skydeck and on the ground below. The media stunt garnered significant media coverage on both a national and international scale.

Catwoman added flair and originality to the launch event by theatrically abseiling down from the roof of the building to appear outside Eureka Skydeck.  Following Catwoman’s appearance, a Dark Knight era Batman abseiled down to the top of Eureka Skydeck’s world famous ‘Edge’ attraction for a dramatic photo opportunity.

Among the bosses already signed up for Super Boss Day are Norm Hutton (HeartKids Victoria/Tasmania Chief Executive Officer), Mike Brady (Musician, Presenter and Super Boss Day Ambassador), Paul Stoner (Chief Executive Officer, Biggin & Scott Corporate), Russell Cambridge (Director & Auctioneer, Biggin & Scott Richmond), Karen Beard (Regional Manager Melbourne & ACT, People’s Choice) and Anita and John Grimbos (Office Manager and Director, Grimbos Surveying).

HeartKids is a non-profit organisation that provides hope and support to children with Childhood Heart Disease (CHD) and their families, while raising awareness and vital research funding for the chronic disease.

Heart disease is the leading cause of death in Australian children under one, and heart defects are the most common birth abnormality in this country, affecting one in 100 babies.

HeartKids and Cyclone Creative developed the Super Boss Day campaign after seeing so many children with CHD reflect the courage and resilience of superheroes over the years. Super Boss Day not only raises awareness for HeartKids, but provides a team building environment for colleagues to work together in achieving their fundraising goal whilst supporting children with CHD.

The campaign will be managed on behalf of HeartKids Victoria/Tasmania but bosses from all over the country can take part. Registrations are now open for Super Boss Day and can be made at www.superbossday.org.au.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]