Campaign: The Summer Fashion Series By Vittoria Coffee

Campaign: The Summer Fashion Series By Vittoria Coffee

Vittoria Coffee has partnered with four Australian designers for a collection of limited edition designer takeaway cups.

The four designers are internationally-renowned fashion brand Ellery, designer swimwear brand We Are Handsome, emerging menswear brand Insted We Smile and recently launched fashion label We Are Kindred. 

The series features seasonal prints from each of the designer’s summer 2014 collections. The eight cup designs include an exclusive print by Ellery, jungle prints by We Are Handsome, an anchor print by Insted We Smile, and a floral design by We Are Kindred.

The limited edition cups will also be accompanied by a national advertising campaign, with large format outdoor ads as well as print ads in Vogue, Harper’s Bazaar and Fairfax newspapers and supplements.

The ongoing Fashion Series has built a loyal and excited following with Vittoria customers. The collection offers a highly visual series of collectible designer cups giving Vittoria customers a unique espresso experience.

Vittoria Coffee supports and celebrates Australian fashion through its ongoing partnerships with leading Australian designers as well as identifying and supporting emerging designer talent each season.

“The response from our customers when we launch limited edition cups is always so positive, particularly with our fashion cup collaborations. Our customers get to see the reaction of their customers first hand as we do later on social media, and the popularity of the series has exceeded all of our expectations. Providing something extra and unique to the customers’ coffee experience and being able to showcase these amazing Australian Fashion designers to an extended audience is what the collaborations are all about,” Rolando Schirato, Managing Director of Vittoria Food & Beverage says.

The Summer Fashion Series by Vittoria Coffee will bring style, colour and craft to the coffee world and will be available to all Vittoria Coffee customers both domestically and internationally from 1 December 2014 to 31 January 2015.




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]