Campaign: Saatchi and Toyota Launch Unbreakable Hilux

Campaign: Saatchi and Toyota Launch Unbreakable Hilux
SHARE
THIS



Saatchi & Saatchi’s latest campaign for Toyota Hilux will launch on Saturday.

Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux.

https://www.youtube.com/watch?v=aVdvdG0jcv8

Saatchi & Saatchi ECD Mike Spirkovski stated: “For decades Hilux has firmly held the flag for being ‘unbreakable’ and is seen as the pinnacle by many of the hardest-working blokes across the country. We simply wanted to highlight that our Unbreakable Hilux deserves an equally unbreakable driver. Nothing less.”

The campaign consists of a suite of TV spots, and will be further supported by an extensive social, outdoor and digital campaign.

Campaign Credits:

Toyota

Brad Cramb, Divisional Manager, National Marketing

Peter Hampson, Corporate Manager, Brand Management & Communications

Noni Rosengren, Manager Commercial & Brand Advertising

Lisa Sutherland, Commercial Communications Manager

Saatchi & Saatchi

Executive Creative Director – Mike Spirkovski

Creative Director– Steve Carlin

Art Director – V. Wassim Kanaan

Copywriter – Emma Lord

Executive Producer – Llew Griffiths

Producer – Greg Fyson

Executive Planning Director – Jason Lonsdale

Managing Partner – Ben Court

Senior Business Director – Amy Turnbull

Business Manager – Chelsea Lamond

Director – Tim Bullock

Executive Producer – Adrian Shapiro

Prod Co – Scoundrel

Editor – Jack Hutchings @ The Butchery

Post Production – Cutting Edge

Colourist – Ben Eagleton @ BE

Sound – Nylon Studios

Music – Level Two Music

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]