Campaign: Robern Menz Unveils Mural Made Entirely of Lollies

Campaign: Robern Menz Unveils Mural Made Entirely of Lollies
SHARE
THIS



Robern Menz, iconic South Australian confectionery company, has brought together thousands of pieces of Menz confectionery to create a spectacular art piece and what is believed to be Australia’s biggest lolly mural, that will be on display at iconic locations around Adelaide from July 14.

The five by 2.4 metre mural is a colourful abstract piece with iconic SA landmarks hidden throughout thousands of sweets from the Menz range, including FruChocs, Crown Mints, Choccy Snakes, Choc Honeycomb, Milk Bottles, party mix and more.

Phil Sims, Robern Menz CEO, explains the inspiration behind the breath-taking piece, which is expected to be admired by more than 500,000 people across multiple locations, including Adelaide Airport, Rundle Mall and the Royal Adelaide Show.

“The mural is a great opportunity to highlight the entire Menz confectionery range, encouraging all products to share the spotlight with our iconic FruChocs. Plus as a proud South Australian company, we are excited to be displayed at iconic South Australian locations and events,” Phil said.

Originally, the plan was to create an outdoor piece that could be showcased at The FruChocs Shop, but as the project took shape it became clear this was something that we wanted to share with as many South Australians as possible, before bringing it back to the home of FruChocs at Glynde.

“At first, we weren’t even sure if it would be possible” said Out of this World Creative Director, Sputnik. “We knew we wanted it to be really big and that the outdoor medium would give us the perfect opportunity to showcase the Menz range, but as it grew the final result exceeded all of our expectations.”

Unfortunately for lolly lovers they won’t be able to sample any of the tasty treats directly off of the mural, with each piece expertly stuck on with a range of specially developed glues and resins.

“We make lollies that look and taste great” Phil said, “but they are not manufactured to be glued onto a board and be weatherproof! The project has required a great deal of creativity and effort, but we wanted to go bigger and better than anything we had ever done previously and the end result speaks for itself,” he explains.

The lolly mural is part of Robern Menz’ winter campaign, which has previously seen the family owned SA business wrap a full SA tram with the names of every single member of the 6000+ FruChoc appreciation society.

The lolly mural will be on view for the public in the following locations;

  • Adelaide Airport
  • Churchill Centre
  • Rundle Mall
  • Royal Adelaide Show

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine