Campaign: Redhanded Makes Animals Scared And Hungry For Bayer

Campaign: Redhanded Makes Animals Scared And Hungry For Bayer
SHARE
THIS



Global company Bayer is starting 2015 with two new campaigns created by communications agency Redhanded, Melbourne.

The first campaign to launch is for a new product called Poncho Plus that protects crops from a range of sucking and munching pests both above and below the ground.

The work features five different nasty pests including the Redlegged Earth Mite, Wireworm and the Yellow Headed Cockchafer. Each of these villains was sprayed with platinum and photographed by an electron microscope at the CSIRO in Geelong and blown up to 500 times their size. In most cases it was the first time the pests have been observed at such a magnification. The high magnification also managed to capture their tiny terrified facial expressions. More executions featuring a new cast of pests will follow.

Scared Pests

The second campaign is for Evergol Xtend a seed treatment that protects pasture from fungal diseases such as rhizoctonia and fusarium. These diseases can result in losses in yield of up to 50%. Treating the seeds allows the pasture to rejuvenate and make more feed for animals. The creative portrays hungry farm animals going to great lengths to get a feed.

Don't let them go hungry

The campaigns will run online, print and radio across rural and regional Australia.

Redhanded Creative Director Tim Forte said,“Standing out, being entertaining and getting results are always our goals. These recent campaigns are a result of hard work, not just by the team at Redhanded, but also by Bayer and reflects their drive to communicate strongly and cut through in this area.”

Don’t let them go hungry.

Retouching: Electric Art and Jamie Phillips
Photography: Chris von Menge

Scared Pests.
Retouching: Electric Art
Microscopy: Colin Veitch
Senior Account Manager: Axel Dench
Copywriter/Creative Group Head: Dan Forrestal
Art Director/Creative Director: Tim Forte
Managing Director: Jim Gall
Executive Creative Director: Paul Hand

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]