Campaign: Redhanded Makes Animals Scared And Hungry For Bayer

Campaign: Redhanded Makes Animals Scared And Hungry For Bayer
SHARE
THIS



Global company Bayer is starting 2015 with two new campaigns created by communications agency Redhanded, Melbourne.

The first campaign to launch is for a new product called Poncho Plus that protects crops from a range of sucking and munching pests both above and below the ground.

The work features five different nasty pests including the Redlegged Earth Mite, Wireworm and the Yellow Headed Cockchafer. Each of these villains was sprayed with platinum and photographed by an electron microscope at the CSIRO in Geelong and blown up to 500 times their size. In most cases it was the first time the pests have been observed at such a magnification. The high magnification also managed to capture their tiny terrified facial expressions. More executions featuring a new cast of pests will follow.

Scared Pests

The second campaign is for Evergol Xtend a seed treatment that protects pasture from fungal diseases such as rhizoctonia and fusarium. These diseases can result in losses in yield of up to 50%. Treating the seeds allows the pasture to rejuvenate and make more feed for animals. The creative portrays hungry farm animals going to great lengths to get a feed.

Don't let them go hungry

The campaigns will run online, print and radio across rural and regional Australia.

Redhanded Creative Director Tim Forte said,“Standing out, being entertaining and getting results are always our goals. These recent campaigns are a result of hard work, not just by the team at Redhanded, but also by Bayer and reflects their drive to communicate strongly and cut through in this area.”

Don’t let them go hungry.

Retouching: Electric Art and Jamie Phillips
Photography: Chris von Menge

Scared Pests.
Retouching: Electric Art
Microscopy: Colin Veitch
Senior Account Manager: Axel Dench
Copywriter/Creative Group Head: Dan Forrestal
Art Director/Creative Director: Tim Forte
Managing Director: Jim Gall
Executive Creative Director: Paul Hand

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine