Campaign: Razorfish Launches #5DaysOfEquality For GLAAD

Campaign: Razorfish Launches #5DaysOfEquality For GLAAD
SHARE
THIS



Razorfish and LGBT community advocacy organization GLAAD have teamed up in a pro-bono assignment to call on people worldwide to express support for 31 Australian couples whose marriages were deemed invalid nearly a year ago.

On December 7, 2013, a bill went into effect that was passed by the Australian Capital Territory (ACT), making the territory the first part of Australia to legalize same-sex weddings.  However, just five days later, the national government challenged the decision, saying it was inconsistent with federal laws, and Australia’s High Court overturned the legislation making all of the couples’ unions invalid.

The 5 Days of Equality campaign encourages people to join the human rights movement, creating a global initiative that sends messages of congratulations to the 31 couples during the five-day span of their one-year anniversary, Dec. 7th  – 14th.  The campaign kicked off with a video asking the world to send anniversary wishes using the hashtag #5daysofequality.

Each positive message received will be put in an anniversary card specially created by Smudge Ink which will be snail-mailed to a central meeting place in Canberra, where a special event on December 14 will see the couples come and read their special messages of congratulations.  The entire process—from message retrieval to card development and delivery, and finally the Aussie couples being overwhelmed with love from around the world—will be captured and distributed in video form, as well.

 

 

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]