Campaign: Queenslanders, Work Safe. Home Safe.

Beautiful young women surfer girls in bikinis with surfboards on a beach at sunset or sunrise
SHARE
THIS



Workplace Health and Safety Queensland has launched a state-wide public awareness campaign spearheaded by a series of TVCs encouraging Queenslanders to think about the importance of safety in the workplace.

The campaign is running via TV, digital, radio, POS, social and is supported by targeted promotions during Safe Work Month in October.

Engine managing director, Tim Weger said, “The campaign aims to celebrate the things or people that are most important in our non-working lives in an emotionally impactful manner”.

The brief was clear in that the campaign needed to evolve previous ‘Homecomings’ campaigns.

“Our challenge was to find a fresh way to initiate the ‘workplace safety’ conversation that moved away from the inherent fear and sadness of past campaigns”.

Music was considered a key requirement in delivering the right tone for this safety message. Engine worked with local artists to re-record Bob Evans’ track, Nowhere without you, from his Suburban songbook album.

DPC0140_WHSQ Posters_Beach

“The campaign tone is uplifting, motivating and relatable for the broad audience”.

The essence of the campaign is beautifully delivered by the “Work safe for the moments that matter” campaign theme.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]