Campaign: Purina’s Big Bubble for Little Dogs

Campaign: Purina’s Big Bubble for Little Dogs
SHARE
THIS



Everyone loves their pets, however, as they come in all shapes and sizes, not every variety of dog food is going to work for your pet.

So when you’re standing in the supermarket aisle looking at a wall of dog food, you need to know what is going to be the right choice for your best friend.

Specially created for smaller dogs, Purina are promoting their new range of Purina One in supermarket aisles in a partnership with TorchMedia. The campaign will feature in supermarkets around the country, pioneering the interactive in-store format.

By utilising TorchMedia’s interactive format, the new smaller biscuits can be seen in a clear bubble, showing shoppers the product and its focus on catering to dogs with smaller mouths. Throughout July and August, the interactive Fin will be showcasing the new biscuit.

LARGE SAMPLE FIN_Purina_Dog Food_R14

“When there are so many products on the shelves it becomes easy for shoppers to become overwhelmed with choice,” said Kirsty Dollisson, GM for TorchMedia. “Giving people a chance to see the product they are buying and that it is in fact as advertised, provides not only confidence in the product, but a sense of trust in the brand.”

TorchMedia is a specialist Out-of-Home media company with a focus on shopper and commuter facing solutions. The TorchMedia network has over 100 million Australian consumer impressions every month with over 3000 unique locations Australia-wide.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]