Campaign: You Never Lamb Alone. That’s the Rule

Campaign: You Never Lamb Alone. That’s the Rule
SHARE
THIS



Meat & Livestock Australia (MLA) is bringing Australians together this spring with a new campaign, ‘You Never Lamb Alone’, created by The Monkeys.

The TVC shows a mum who unknowingly collects a following of people on the way home from the butcher after buying a selection of lamb cuts for dinner.

“Spring is a time when Australians cast aside their winter clothes and venture back out into the sunshine. They love a get together and when lamb is on the menu, people appear out of the woodwork,” says Michael Edmonds, general manager global marketing at MLA.

Directed by The Glue Society (Revolver), the commercial represents the first phase in an integrated campaign that unites Australians by reminding them that lamb is best when it’s shared.

The Monkeys ECD Scott Nowell says: “You never lamb alone. That’s the rule.”

The campaign launched on September 27 during the AFL Grand Final.

‘You Never Lamb Alone’ is The Monkeys’ first campaign for MLA.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?