Created by independent creative agency Mr Mumbles, The Stryker Viewer Kit is a print brochure brought to life by an augmented-reality based app that works on smart devices, allowing viewers to forge a deeper connection with Stryker’s product range by having access to bespoke content demonstrating the benefits of the medical equipment.
The brochure displays the company’s hero products (including reconstructive, neuro-technology and spine products) and is designed to capture the interest of new customers including new surgeon consultants and communicate the value of working with Stryker products.
Partnering with development company Triggar – Mr Mumbles designed the information rich 20-page brochure creative around the idea of a medical instrument sterilisation case.
Andrew Town, creative partner at Mr Mumbles says: “Stryker is all about building innovative solutions for health care professionals so it’s important that the comms piece reflects this. As it’s the consumer’s first tangible experience with Stryker, it should show that the connection the product has with surgeons is second to none.”
Lisa Kane, consumer brand marketing at Stryker says: “We are really impressed with Mr Mumbles creative solution – it is an innovative introduction to Stryker for new customers and via the app creates a digital layer of content that is engaging and informative.”
Due to the cloud-based CMS, the app will be easy to update as new products are released to market. The brochure is also designed as a tool for Stryker sales reps and will be distributed throughout Australia and New Zealand.
Consumer Brand Marketing: Lisa Kane
Agency: Mr Mumbles
Creative Partners: Andrew Town & Laurie Ingram