Campaign: Mobile Provider Amaysim Says ‘Hi To More’

Campaign: Mobile Provider Amaysim Says ‘Hi To More’
SHARE
THIS



Australia’s low cost mobile provider, amaysim, has launched the latest phase of its new brand campaign via BMF, ‘Say Hi to More”’, Across TV, outdoor and digital media placements.

Despite being a breath of fresh air ind a much-maligned industry, consumers have often thought that amaysim is too good to be true, questioning how a mobile provider can offer such great value plans, and solid Aussie-based customer support, when its budgets are a fraction of the carriers that dominate the market.

BMF was tasked with tackling this question head-on while increasing awareness and consideration of the brand, which relies strongly on word-of-mouth. In doing so, BMF also needed to build a brand platform that will boost customer acquisition and reinforce amaysim’s growing reputation as a true challenger in the mobile services space.

The ‘Say hi to more’ campaign is based on a simple truth: With no lock-in contracts, amaysim has to work harder than the bigger telcos to earn its customers’ happiness – every day. The amaysim team has to go the extra mile, in everything it does to keep its customers happy and grow as a business.

To bring this to life, BMF distilled the hard work, incredible service and restless vigour of amaysim into a new brand icon: the ‘orange arm’. This animated limb goes the extra mile to deliver Australians more data and unlimited talk and text as and when they need it most, even in the most awkward of circumstances.

Andrew Balint, Marketing Director for amaysim, commented on the new brand platform: “In a market where people are being bombarded with telco promises and hype, we really wanted to keep our promise simple – we’re giving people more of what they need. When we launched our flagship plan, amaysim Unlimited, three years ago it was all about talk and text. Now, while talk and text are commoditised, it’s all about data.”

Balint continued: “The trick is to bring this to life in a fun, attention-grabbing way that really shows we’re giving Aussies more than enough data to keep them connected without fear of bill shock or two-year telco handcuffs, while still offering a helping hand with our award-winning customer support. Our new ‘Say hi to more’ brand platform really nails this. Our media approach to leverage this platform is all about smart, targeted and continuously optimised placements across online, TV, social and outdoor, rather than the usual telco shotgun approach and we can’t wait to see the results.”

Latest News

TAB Mocks Usain Bolt’s A-League Dream With The Help Of Former NBA Star Chris Bosh
  • Campaigns
  • Marketing

TAB Mocks Usain Bolt’s A-League Dream With The Help Of Former NBA Star Chris Bosh

With the NBA season underway, TAB has signed 11-time NBA All-Star, two-time NBA champion and Olympic gold medallist Chris Bosh to help boost its wagering product for the league. Featuring in a number of content series, including two videos released in the last few days where he emulated Usain Bolt by ‘trialling’ for Sydney FC […]

A Peach & An Eggplant Star In Hilariously Rude NSFW Condom Ad Aimed At Young Gay Men
  • Advertising

A Peach & An Eggplant Star In Hilariously Rude NSFW Condom Ad Aimed At Young Gay Men

[B&T warns this article deals with themes of a sexual nature that some readers may find offensive] Advances in HIV medication in recent years have proven a boon for plummeting infection rates, however, it’s also made gay men far more complacent about wearing condoms. Now Aussie condom manufacturer Celebrate Condoms has unveiled a campaign directly […]

by B&T Magazine

B&T Magazine
B&T Fast 30 Podcast: The Women Behind Whimn’s ‘My Father The Murderer’
  • Media

B&T Fast 30 Podcast: The Women Behind Whimn’s ‘My Father The Murderer’

Happy podcast day loyal listeners! This week’s B&T Fast 30 Podcast produced by audio special agency Eardrum features some incredibly remarkable women. In fact, this week we welcome the two women behind the chart-topping ‘My Father The Murderer’ podcast, produced by Whimn. An intensely personal listen, the podcast follows Journalist Nina Young as she explores […]

Keeping Up with the Centennials: Buy Social, Pay Offline
  • Advertising
  • Media
  • Technology

Keeping Up with the Centennials: Buy Social, Pay Offline

Dentsu Aegis Network, in collaboration with Econsultancy, today launched Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers. Here Comes the Centennial is a white paper investigating the online buying behaviour of centennials – consumers of the future – in the region. Launched on the sidelines of FUTR Asia 2018 Summit, the study finds […]

Tuesday TV Wrap: Ten Finds A Winner With ‘Ambulance Australia’
  • Media

Tuesday TV Wrap: Ten Finds A Winner With ‘Ambulance Australia’

Network Ten has set the sirens blaring after its fly-on-the wall doco-drama Ambulance Australia was the most watched entertainment show of Tuesday night. In just its second episode, Ambulance Australia pulled 684,000 viewers last night and was up a hefty 102,000 from last week’s debut. However, it was Seven that took last night’s honours, the network taking home […]

by B&T Magazine

B&T Magazine
Queensland Govt Launches ‘Find Your Happy Healthy’ Obesity Campaign Via Publicis
  • Advertising
  • Campaigns

Queensland Govt Launches ‘Find Your Happy Healthy’ Obesity Campaign Via Publicis

The Queensland Government is continuing its focus on reducing the State’s obesity rates with a transformative communications strategy and execution through agency Publicis Worldwide. Statistics reveal that 64 per cent of Queenslanders are overweight or obese. The Government’s goal is to increase the proportion of adults and children with a healthy body weight by 10 per […]

Why Influencers Should Still Be Part Of Your Plan
  • Marketing
  • Opinion

Why Influencers Should Still Be Part Of Your Plan

In this guest post, Erin Tierney (pictured below), a community consultant at Quiip, says using influencers for your brand shouldn’t be a short-term campaign element, but rather a long-term investment… Influencers. The topic creates a polar divide amongst the marketing profession, yet influencers have risen as an advertising method-of-choice, generally providing pretty pictures on social platforms in […]

Opinion

by B&T Magazine

B&T Magazine
Viva & Taboola Bring News To 100M Mobile Users Across Asia
  • Media
  • Technology

Viva & Taboola Bring News To 100M Mobile Users Across Asia

Today, Taboola, the world’s leading discovery platform, announced a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world. Under the partnership, Taboola will deliver a fully personalised content experience for vivo’s customers helping the manufacturer drive engagement and monetisation and providing a significant new audience source to content publishers in the region. […]

Fiftyfive5 Expands APAC Presence With A Whopping 14 New Hires
  • Marketing
  • Technology

Fiftyfive5 Expands APAC Presence With A Whopping 14 New Hires

Independent research company Fiftyfive5 today announced that it has added 14 new staff across three offices following significant growth from local and global client demand. Boasting a roster of more than 100 clients, spanning Australia, New Zealand, Asia, the U.S. and Europe, Fiftyfive5 will add staff in its Sydney, Auckland and Singapore offices. In Sydney, […]

Keno & Clemenger Brisbane Team Up On New  ‘Fun Money’ Brand Platform
  • Campaigns
  • Media

Keno & Clemenger Brisbane Team Up On New ‘Fun Money’ Brand Platform

Keno and Clemenger Brisbane have teamed up to launch a new brand platform for the classic in-venue lottery game, encouraging people to spend their winnings in some weird and wonderful ways. Clemenger strategy director Erin Core said the platform was built out of an insight that money won on Keno is ‘Fun Money’. “Keno wins […]

The Yarra River Shines Bright With QMS
  • Advertising
  • Media

The Yarra River Shines Bright With QMS

The heart of Melbourne’s Southbank precinct has been transformed with the launch of QMS’ iconic digital billboard towering over the city’s famous Yarra River. The ‘Yarra Promenade’ stands tall amongst the city skyline, delivering 3.4 million contacts per month as it presides over Melbourne’s renowned Southbank and Crown Casino precinct. Its commanding CBD position captures […]

Seventh Street Media Launches Father-Focused Publication ‘The Brag Dad’
  • Media

Seventh Street Media Launches Father-Focused Publication ‘The Brag Dad’

Independent Aussie publisher Seventh Street Media has unveiled a new publication under its stable, The Brag Dad. The new publication provides important lessons and life hacks from dads who’ve been there – keeping young fathers in touch with everything they love from the outside world. While The Brag Dad is written with a larrikin tone, […]