Campaign: Mia Freedman Gets to the Point on Immunisation

Campaign: Mia Freedman Gets to the Point on Immunisation
SHARE
THIS



Mums in NSW are being reminded about the importance of on-time vaccinations for their kids with the launch of this year’s NSW Health Immunisation campaign.

Building on last year’s ‘Save the Date to Vaccinate’ activity, UM in partnership with Nine Entertainment Co.’s Powered, has brought in Mia Freedman to be the face of the campaign, a first for Freedman.

The campaign re-affirms the importance of ‘on-time’ immunisation for kids across NSW and uses TV, Digital and segments on Channel Nine’s Mornings to highlight tools that help mums keep on top of their vaccination schedules via a free mobile app.

The TVC, featuring Freedman, has been produced by Nine Entertainment Co.’s in-house production team 9mm and will be on air from September 15.

Freedman says of the campaign, “I’m so proud to be involved in this initiative. Vaccination is such an important issue – the Mamamia Digital Network of women’s websites has always campaigned strongly for increased awareness of the need to immunise our kids.

“The ‘Save the Date’ app is a genius way to help parents manage the immunisation schedule for their kids,” said Freedman.

Director of Strategic Relations and Communication at NSW Health, Deborah Hyland said, “The Save the Date to Vaccinate campaign reinforces the importance of timely vaccinations for babies and young children.   The free ‘Save the Date’ app provides an ongoing support tool to help parents to protect their children from serious disease by vaccinating the kids on time.”

 

Latest News

News DNA Launches Real Time Native
  • Media
  • Technology

News DNA Launches Real Time Native

News DNA has unveiled Real Time Native which is a content marketing thing and not a potted grevillea, apparently.

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’
  • Media
  • Technology

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’

Microsoft has launched a brand new campaign across ANZ, linking the new Surface devices including Pro 6, Laptop 2 and Surface GO LTE 4G with a series of unexpected and spectacular locations from the region. Led by PR, social and experiential, the ‘Anything But Ordinary’ campaign encourages consumers to pursue their difference, push personal boundaries and chase their ambitions. […]

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM
  • Marketing

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM

Classic Australian brand, Patties, is breathing new life into its crowd-pleasing party favourites. To celebrate this, and the fact that the brand turned 51 this month, Patties held a killer party on Sydney Harbour. The event also marked the Patties brand officially stepping out of party pies and sausage rolls and into a full range of […]

Why Australian Marketers Need To Evolve Their Scores
  • Opinion

Why Australian Marketers Need To Evolve Their Scores

In this guest post, David Lambert (pictured below), global head of Medallia Insights Consulting, says a majority of Australian marketers are remunerated based on a Net Promoter Score (NPS) that fails to measure the strength of their customer relationships and drive them to develop customer-centric strategies… Since being thrust into the business lexicon 15 years ago […]

Opinion

by B&T Magazine

B&T Magazine