Campaign: Life Is Full Of Hairy Questions, Says Veet

Campaign: Life Is Full Of Hairy Questions, Says Veet
SHARE
THIS



Growing up can be a little confusing at times, especially when we reach puberty and life becomes full of hairy questions and concerns. In a brand new educational and entertaining campaign from Veet, Australia’s depilatories expert, Australian girls will now be equipped with the information and guidance they need as they approach puberty.

Recognising that one of the biggest fears of puberty is hair removal, the brand has launched this week a new microsite, Hairy Questions.

Developed by Momentum, this new ‘go-to’ platform aims to provide teenage girls with the guidance they need when it comes to choosing the right hair removal products, includes tips and tricks to ensure their hair removal experience is a mess-free and fuzz-free process, as well as alleviates the need to ask those awkward questions they are often unsure about.

Also available on the site is the option for consumers to purchase a Veet starter kit. Containing a selection of hair removal products to suit all needs and skin types.

“Inevitably most teenage girls will want to remove unwanted hair, and there are plenty of options out there so it can be overwhelming. Leading depilatories expert, Veet, have put together a multi-solution hair removal starter kit for teenage girls to help them on their way,” said Michele Radinovic, brand manager Veet Australia at Reckitt Benkiser.

In conjunction with the site, Veet has also created an entertaining video, which features young girls and their fathers having open and honest discussions about the problems teenage girls face everyday (and would not normally tell their dads about). The video is designed to help Australian girls understand this awkward, but very natural phase of their life as well as create awareness about Veet’s new Hairy Questions microsite.

“To help bring this campaign to life, we put five real dads on the spot, completely unscripted, to see if they could answer some of life’s hairy questions. It’s not our usual style so we had a lot of fun injecting some humour into the campaign. The highlight is when one of our dad’s, Jason, nailed the question, “What’s PMS?” We hope young girls and their parents find the kit helpful,” added Michele.

Providing an easy to use, educational platform for mothers, fathers and daughters to engage with and learn from, this very real but light-hearted campaign will help Australian girls face the scary elements of puberty – like hair removal – with a bit more ease and confidence. It is also a place that provides parents with the answers to some of those hairy questions they weren’t prepared for.

This campaign is also being seeded out to various blogs via the Boom network and Veet’s Facebook channel.

Agency credit details:

  • Creative – Momentum
  • Video Director – Boris Vymenets
  • Web design – Momentum
  • Social – Klick
  • PR – Frank PR

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]