Campaign: Life Is Full Of Hairy Questions, Says Veet

Campaign: Life Is Full Of Hairy Questions, Says Veet
SHARE
THIS


What best describes you?

Growing up can be a little confusing at times, especially when we reach puberty and life becomes full of hairy questions and concerns. In a brand new educational and entertaining campaign from Veet, Australia’s depilatories expert, Australian girls will now be equipped with the information and guidance they need as they approach puberty.

Recognising that one of the biggest fears of puberty is hair removal, the brand has launched this week a new microsite, Hairy Questions.

Developed by Momentum, this new ‘go-to’ platform aims to provide teenage girls with the guidance they need when it comes to choosing the right hair removal products, includes tips and tricks to ensure their hair removal experience is a mess-free and fuzz-free process, as well as alleviates the need to ask those awkward questions they are often unsure about.

Also available on the site is the option for consumers to purchase a Veet starter kit. Containing a selection of hair removal products to suit all needs and skin types.

“Inevitably most teenage girls will want to remove unwanted hair, and there are plenty of options out there so it can be overwhelming. Leading depilatories expert, Veet, have put together a multi-solution hair removal starter kit for teenage girls to help them on their way,” said Michele Radinovic, brand manager Veet Australia at Reckitt Benkiser.

In conjunction with the site, Veet has also created an entertaining video, which features young girls and their fathers having open and honest discussions about the problems teenage girls face everyday (and would not normally tell their dads about). The video is designed to help Australian girls understand this awkward, but very natural phase of their life as well as create awareness about Veet’s new Hairy Questions microsite.

“To help bring this campaign to life, we put five real dads on the spot, completely unscripted, to see if they could answer some of life’s hairy questions. It’s not our usual style so we had a lot of fun injecting some humour into the campaign. The highlight is when one of our dad’s, Jason, nailed the question, “What’s PMS?” We hope young girls and their parents find the kit helpful,” added Michele.

Providing an easy to use, educational platform for mothers, fathers and daughters to engage with and learn from, this very real but light-hearted campaign will help Australian girls face the scary elements of puberty – like hair removal – with a bit more ease and confidence. It is also a place that provides parents with the answers to some of those hairy questions they weren’t prepared for.

This campaign is also being seeded out to various blogs via the Boom network and Veet’s Facebook channel.

Agency credit details:

  • Creative – Momentum
  • Video Director – Boris Vymenets
  • Web design – Momentum
  • Social – Klick
  • PR – Frank PR

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]