Campaign: Invisible Zinc launches ‘Some Spots Can Be Dangerous’ with Dannii Minogue

Campaign: Invisible Zinc launches ‘Some Spots Can Be Dangerous’ with Dannii Minogue
SHARE
THIS



To coincide with the first day of summer, Invisible Zinc will today launch its Some Spots Can Be Dangerous’ campaign, starring Dannii Minogue.

Aiming to encourage Australians to get professional skin checks, the campaign will launch with a bespoke social media video. For every share, Invisible Zinc will donate $1 to Melanoma Institute Australia for all-important research and essential treatment programs dedicated to finding improved patient options and ultimately a cure.

The Invisible Zinc ‘Some Spots Can Be Dangerous’campaign will be supported in-store and online with a heavy social media focus to prompt sharing, in addition to integration across Melanoma Institute Australia channels, including online and editorial initiatives.

The campaign was created by digitally-led communications agency Channel T. Creative Lead on the project, Darren Fishman, said: “Invisible Zinc is a premium brand, and so we wanted to develop a campaign that had all the feel of a high-end cosmetic label that also had some real stopping power. Spearheaded by online video, the idea to bodypaint and transform Dannii Minogue into a leopard came out of the thought that ‘a leopard can’t change its spots, but people’s spots can change’ – and that’s why regular skin checks are so important.”

INO020_FB-Cover-photo_updateClaire Barnett, brand manager, Invisible Zinc says: “Invisible Zinc is thrilled to launch the ‘Some Spots Can Be Dangerous’ initiative. Our products are made in Australia for the Australian sun and in line with this, the ‘Some Spots Can Be Dangerous’ campaign is an opportunity to encourage all Australians to take preventative measures when it comes to their skin.”

Touted ‘Australia’s cancer’, Australia has the highest incidence of melanoma in the world and is responsible for 75% of all skin cancer deaths. Melanoma kills more young Australians than any other single cancer.

As the national supporter of the Invisible Zinc ‘Some Spots Can Be Dangerous’ campaign, Dannii Minogue says: “When presented these figures, along with the understanding that early detection could be lifesaving, I wanted to be part of this vitally important spot checking campaign.

“It’s surprising how many people’s lives melanoma has affected. I know many Australians are only now understanding the full extent of damage the sun can do to their skin, so we need to continue to push the sun safe messaging, which includes getting regular skin checks from a professional,” Minogue added.

Janine Owen Koorey, Fundraising and Marketing Manager, Melanoma Institute Australia says: “Melanoma Institute Australia, the nation’s leading research centre into melanoma, is delighted to partner with Invisible Zinc. As a non-profit organisation dedicated to developing improved patient treatment options and ultimately finding a cure for melanoma, the support from the Australian community and Invisible Zinc from this campaign, could well changes lives now and into the future.”

Campaign Credits:

Creative Director: Peter Cerny (Channel T)

Creative Lead: Darren Fishman (Channel T)

Group Account Director: Nathan Bell (Channel T)

Photography: Vincent Bouret

Executive Producer: Damien Whitney (Invisible Artists)

Director: Sebastian Guy (Invisible Artists)

Body painting: Becca Gilmartin

Latest News

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]

Storyation Finalist For Global Content Marketing Agency Of The Year
  • Marketing

Storyation Finalist For Global Content Marketing Agency Of The Year

Sydney content marketing agency Storyation has been named a finalist for global Content Marketing Agency of the Year in the Content Marketing Association Awards in the US.  The only Australian agency on the short-list, Storyation was founded by two former Fairfax Media executives Lauren Quaintance (right in photo) and Mimi Cullen (left) and its clients include Tourism […]

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
  • Marketing

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular. The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November. Jaden Social underwent a competitive pitch to secure the account, in […]

APD Australia Appoints New Head Of Digital Product & Strategy
  • Marketing
  • Technology

APD Australia Appoints New Head Of Digital Product & Strategy

Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy. Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products. Butterworth joins APD from Reprise Digital, where he was most […]