Campaign: Havaianas And General Pants Create Giant Toucan Installation

Campaign: Havaianas And General Pants Create Giant Toucan Installation

Shoe brand Havaianas has created a Havaianas-bearing, rainbow-wearing toucan which is currently perched in Melbourne’s Bourke Street General Pants store-window. His name is Sol.

The installation, which flew into the store last Thursday, will be entertaining customers until the end of the month.

‘Sol’ brings the vibrancy and attitude of Brazilian culture and heritage to life in a truly eye-catching way, embodying both the Havaianas and General Pants brand.

After months of planning, the window display took approximately seven hours to install, and two weeks to produce.

The concept was crafted by Havaianas visual merchandising manager, Sally Kerr, in collaboration with young artist, Fraser Anderson.

In speaking of the concept, Sally noted: “I was inspired by the vibrant colour palette in the Havaianas range and the brilliance of the Brazilian Jungle, and thought this idea was a perfect combination. We decided to name the toucan, ‘Sol’, which is Portuguese for Sun, and hope our customers enjoy the visual surprise when they walk past the store.”




Please login with linkedin to comment

Clemenger BBDO Sydney Smartphones styling

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]