Campaign: GPYR Melbourne Launches 27 TVCs For Schweppes

Campaign: GPYR Melbourne Launches 27 TVCs For Schweppes

GPYR Melbourne has launched ‘This Calls For A Cocktail’, a new national campaign for Schweppes Australia, in partnership with Diageo Australia.

This Calls For A Cocktail builds upon the Schweppes Cocktail Revolution campaign, with more than 40 new occasion-based recipes created with the idea that cocktails aren’t just for bowties, canapés and small-talk.

There are hundreds of pieces of communications in the campaign, including 27 individually tailored 15-second TVC’s to date.

The campaign has been created in conjunction with a complex media buy to allow each piece of work to reflect the medium, the day of the week, the cricket score, the latest political drama, a piece of Hollywood gossip – or even the daily weather forecast.

“We will be reacting to every interesting cultural opportunity across the summer, with new recipes to be invented and celebrated in any and every medium,” said Ben Coulson, ECD of GPYR Melbourne.

Hanan Eissa, senior category manager at Schweppes said, “We fell in love with the idea as soon as we saw it. This Calls for a Cocktail speaks to everything we want to do on Schweppes mixers in terms of shifting the dial on how people perceive cocktails and tapping into a whole new range of occasions. And to make 27 TV ads? Who could say no to that.”

Jonathan Morgan, marketing manager at Diageo Australia added, “The campaign shows that cocktails are simple and easy-to-make drinks that don’t need a special occasion to be enjoyed.  It heroes everyday moments with a bit of light hearted humour thrown in.”

Here are seven of the TVCs so far.



Production Company: Cos We Can

Director/DOP: Clare Pluekhahn

Director/Producer: Fran Derham

Editor: Billy Browne/Tom Marley

Grade: Dan Stonehouse of Crayon

Post Production: Crayon/Studio 162

Sound Design/Music: Paul Le Coutier of Flagstaff Studios

Executive Creative Director: Ben Coulson

Copywriter: Katie Britton

Art Director: Jake Barrow

Producer: Romanca Jasinski

Production Coordinator: Emma King

Planning Director: Michael Hyde

Group Account Director: Matilda Hobba

Account Director: Rachel Semmens

Account Manager: Emma Lazarou

Account Executive: Lil Shelmerdine

Print producer: Bruce Paterson

Director of Digital, Publishing and Content: Fintan McGivern

General Manager of Marketing – Schweppes: Troy McKinna

Group Category Manager – Schweppes: Justin Monaghan

Senior Category Manager – Schweppes: Hanan Eissa

Assistant Category Manager – Schweppes: Georgia De Alvarez Witts

Marketing and Innovation Director – Diageo: Adam Ballesty

Marketing Manager – Diageo: Jonathan Morgan

Senior Brand Manager – Diageo: Linda Wellington

Assistant Brand Manager – Diageo: Suzannah Glass

Media Agency: Carat

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]


by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]