GPYR Melbourne has launched ‘This Calls For A Cocktail’, a new national campaign for Schweppes Australia, in partnership with Diageo Australia.
This Calls For A Cocktail builds upon the Schweppes Cocktail Revolution campaign, with more than 40 new occasion-based recipes created with the idea that cocktails aren’t just for bowties, canapés and small-talk.
There are hundreds of pieces of communications in the campaign, including 27 individually tailored 15-second TVC’s to date.
The campaign has been created in conjunction with a complex media buy to allow each piece of work to reflect the medium, the day of the week, the cricket score, the latest political drama, a piece of Hollywood gossip – or even the daily weather forecast.
“We will be reacting to every interesting cultural opportunity across the summer, with new recipes to be invented and celebrated in any and every medium,” said Ben Coulson, ECD of GPYR Melbourne.
Hanan Eissa, senior category manager at Schweppes said, “We fell in love with the idea as soon as we saw it. This Calls for a Cocktail speaks to everything we want to do on Schweppes mixers in terms of shifting the dial on how people perceive cocktails and tapping into a whole new range of occasions. And to make 27 TV ads? Who could say no to that.”
Jonathan Morgan, marketing manager at Diageo Australia added, “The campaign shows that cocktails are simple and easy-to-make drinks that don’t need a special occasion to be enjoyed. It heroes everyday moments with a bit of light hearted humour thrown in.”
Here are seven of the TVCs so far.
Production Company: Cos We Can
Director/DOP: Clare Pluekhahn
Director/Producer: Fran Derham
Editor: Billy Browne/Tom Marley
Grade: Dan Stonehouse of Crayon
Post Production: Crayon/Studio 162
Sound Design/Music: Paul Le Coutier of Flagstaff Studios
Executive Creative Director: Ben Coulson
Copywriter: Katie Britton
Art Director: Jake Barrow
Producer: Romanca Jasinski
Production Coordinator: Emma King
Planning Director: Michael Hyde
Group Account Director: Matilda Hobba
Account Director: Rachel Semmens
Account Manager: Emma Lazarou
Account Executive: Lil Shelmerdine
Print producer: Bruce Paterson
Director of Digital, Publishing and Content: Fintan McGivern
General Manager of Marketing – Schweppes: Troy McKinna
Group Category Manager – Schweppes: Justin Monaghan
Senior Category Manager – Schweppes: Hanan Eissa
Assistant Category Manager – Schweppes: Georgia De Alvarez Witts
Marketing and Innovation Director – Diageo: Adam Ballesty
Marketing Manager – Diageo: Jonathan Morgan
Senior Brand Manager – Diageo: Linda Wellington
Assistant Brand Manager – Diageo: Suzannah Glass
Media Agency: Carat