Campaign: Good Weekend Magazine Celebrates 30 Year Anniversary

Campaign: Good Weekend Magazine Celebrates 30 Year Anniversary
B&T Magazine
By B&T Magazine



Fairfax Media has launched a month long integrated print, digital, radio, DM, event and PR campaign via creative agency True Sydney to mark Good Weekend magazine’s 30 year anniversary.

The creative is designed to highlight Good Weekend’s quality journalism through the magazine’s collection of superbly written human stories and premium appeal for advertisers wishing to share their own brand stories.

Fairfax Media commercial director Tom Armstrong said: “Good Weekend offers our advertising partners a premium and trusted environment with a highly engaged audience.

“Good Weekend is a significant part of readers’ lives, with 64% saying it’s the reason they buy the paper. The magazine is such a trusted source of content that our readers use the stories in Good Weekend as conversation starters at dinner parties. This trust also carries over to advertisers, with more than 63% saying Good Weekend adds credibility to advertising.”

The Good Weekend 30th Anniversary trade campaign will launch with an interactive direct mail piece with built-in media player that features a series of video tributes to Good Weekend’s best stories and photography over three decades. These historic stories and images are also found online at a dedicated website.

Good Weekend

The campaign will extend to radio, print and digital advertising during the following four weeks.

Fairfax Media will also host a special Good Weekend event for advertisers and media agencies on September 25, featuring a panel of past and present editors and a special performance by Missy Higgins.

“The creative campaign for Good Weekend practically wrote itself,” said creative director of True Sydney, Eric Stephens. “When you have 30 years of exceptional photography, stories and inspiration, the only difficulty lies in being utterly spoiled for choice with the material you have to work with.”

CREDITS

Creative Direction: Eric Stephens, True Sydney
Art Direction: Chris Kiprovski, True Sydney
Copy: Cass Megraw, True Sydney
Motion Graphics: Ben Allen, True Sydney
Account Management: Jasmine Rezek, True Sydney
Marketing by Fairfax Media’s Trade Marketing Division




Please login with linkedin to comment

Interior Orchard Tornado Selfie

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]