TransLink has rolled out a multimedia campaign on the Gold Coast encouraging both locals and visitors alike to fall in love with public transport on the Gold Coast.
The campaign is running via outdoor, press, radio, POS, social, digital and will be supported by activations.
“We were tasked with the challenge of creating a public transport culture on the Gold Coast. This campaign is the first of many steps needed to see TransLink realise this goal. The infrastructure development and service improvements are huge for the Gold Coast and the new G:link tram is already proving popular with locals,” said Tim Weger, Engine group managing director.
“The concept testing undertaken for this campaign showed that our target markets were indeed ready to fall in love with public transport on the Gold Coast and were exciting about all the positive changes occurring to make traveling on public transport even easier”, said Samantha Mathieson, TransLink Manager Commercial Marketing.