Campaign: Giant Condom Erected In Sydney’s Hyde Park

Campaign: Giant Condom Erected In Sydney’s Hyde Park
SHARE
THIS



A massive 18m tall condom will cover one of Sydney’s iconic landmarks for the next seven days as part of a new HIV prevention campaign commissioned by ACON – NSW’s lead agency for HIV prevention among gay men.

The giant hot pink condom will sheath the heritage-listed Hyde Park Obelisk, situated at the intersection of Elizabeth St and Bathurst St in the CBD. Running for a week from this Thursday, the installation aims to help raise awareness among gay men about how they can help end HIV transmission in NSW by 2020.

The installation has been executed by experiential agency, Revolution 360, and is the climax of the I’M ON safe sex education campaign.  ACON has been promoting the I’M ON campaign for the last three weeks on the streets of Sydney and across gay-focused, mainstream and social media.

In addition to the towering condom, Revolution 360 has coordinated safe sex ambassadors to be on-site handing out free condoms and information about the health and social benefits of ‘staying safe’ to passers-by.

MarkClintonPhoto-1988

ACON CEO Nicolas Parkhill explained that while new drugs are starting to provide other means of protection against HIV, condoms remain central to the fight against HIV because they are still one of the most effective ways of preventing HIV transmission.

“The need for gay men to ‘stay safe’ by using condoms is at the core of NSW’s strategy for eliminating HIV transmission by the end of the decade. We won’t be able to achieve this goal unless gay men use condoms when they’re having high-risk sex with casual partners, particularly in situations where a partner’s HIV status isn’t known – it’s that simple.”

Sales manager for Revolution360 Michael Fishwick said the installation is an intriguing way to get the attention to promote a very important message.

MarkClintonPhoto-1922

“Working closely with ACON we wanted to deliver this positive but serious message with a touch of humour and humanity, to create interest, intrigue and talkability. This concept was inspired by guerrilla activity in Paris, but in Sydney we were fortunate enough able to collaborate closely with City of Sydney, Sydney Water and many others. It was very much a united team, working towards a common goal. ”

The giant pink condom will be in-situ until Wednesday 12 November 2014. The safe sex ambassadors will be on site on Thursday 6 and Saturday 8 November.

Credits:

Revolution360

Director of Events & Experiential: Nigel Ruffell

Head of Production: Amanda Hughes

Campaign Administration: Laura Carroll

Sales Manager: Michael Fishwick

 

ACON:

Planners: Tony Tang, Yves Calmette

Campaign Production: Mike Wacher

Marketing: Michael Badorrek

 

Men At Work Communications

PR Communications: Michael Willcocks, Allan Storman, Jonas Tobias

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]