Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY.
The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.
The attitude of Glassons – ‘Made Of Here’ – has been largely shaped by the attitude of Australia and New Zealand. Glassons believes the campaign to be bold and fearless.
The campaign launch coincided with the opening of the new Glassons Bondi store last weekend.