Campaign: Dinosaurs Roar Allianz Insurance To Life

Campaign: Dinosaurs Roar Allianz Insurance To Life
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MercerBell has created something new for leading insurer Allianz and the Life Insurance category. Moving away from more traditional ‘talking head’ advertising, the new TVC is a more emotional and fun play on family interactions.

The campaign, comprising of a 30-second TVC and separate 15-second version, shows a father and son playing after brekky. The boy, in between devouring Dad with a variety of dinosaurs, poses a very unexpected question.

David Bell, ECD at MercerBell, said: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”

Dominic Brandon, Head of Brand and Marketing is really pleased with the result.

“This is a new direction for our Life Insurance advertising. It was an idea we loved from the outset. The insight and humour was a great way to connect our brand with the real need for trusted, reliable life insurance.”

CREDITS

Group Manager, Marketing and Brand – Dominic Brandon

Senior Marketing Manager – Russell Walsh

Marketing Manager – Effi Gastelaars

Marketing Service Manager – Margarita Ballon

Executive Creative Director – David Bell

Senior Copywriter – Rob McEvoy

Senior Art Director – Paul ‘Critchpiece’ Critchley

Account Director – Tim Barrett

Account Manager – Jen Curran

Agency Producer – Baz Milas

Director – Dave Wood, Plaza Films

Producer – Lee Thomson, Plaza Films

Production – White Chocolate

Sound – SongZu

 

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