Campaign: Crikey & Leo Burnett Melbourne Sets Election Promises In Stone

Campaign: Crikey & Leo Burnett Melbourne Sets Election Promises In Stone

Election promises are made to win elections, but are typically forgotten afterwards. In the lead up to the Victorian State election (tomorrow), crikey.com.au have engaged Leo Burnett Melbourne to ensure the promises made by both major parties are harder to break.

Over the last few days, eight key election promises from both Labor and the Liberal Party have been etched into 19kg chunks of stone. These enduring reminders of what’s been promised were presented to the public by Crikey founder Stephen Mayne on the steps of the Victorian State Library yesterday. Representatives from both parties were invited to come along and stand by their commitments, but failed to attend.

setinstonebench

Through campaign #setinstone, Victorian voters are being empowered to have their say on which election promises politicians should be held most accountable for. And with voters helping spread these engraved promises, it’s hoped that the party that comes to power will be more likely to fulfill them, rather than break them.

The promises will be displayed outside the Victorian State Library until the election tomorrow.

setinstonesteps1

Credits:

Agency: Leo Burnett Melbourne

ECD: Jason Williams

Creatives: Joe Hill / Garret Fitzgerald

Group Account Director: Ari Sztal

Creative Coordinator: Joanne Warrener

Social Media Manager: Chris Steele

Photography: Harvard Wang / Brandon Rice

Editor: Matt Peters

Client: Crikey

Campaign Manager: Michael Nugent




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]