Campaign: Crikey & Leo Burnett Melbourne Sets Election Promises In Stone

Campaign: Crikey & Leo Burnett Melbourne Sets Election Promises In Stone
SHARE
THIS



Election promises are made to win elections, but are typically forgotten afterwards. In the lead up to the Victorian State election (tomorrow), crikey.com.au have engaged Leo Burnett Melbourne to ensure the promises made by both major parties are harder to break.

Over the last few days, eight key election promises from both Labor and the Liberal Party have been etched into 19kg chunks of stone. These enduring reminders of what’s been promised were presented to the public by Crikey founder Stephen Mayne on the steps of the Victorian State Library yesterday. Representatives from both parties were invited to come along and stand by their commitments, but failed to attend.

setinstonebench

Through campaign #setinstone, Victorian voters are being empowered to have their say on which election promises politicians should be held most accountable for. And with voters helping spread these engraved promises, it’s hoped that the party that comes to power will be more likely to fulfill them, rather than break them.

The promises will be displayed outside the Victorian State Library until the election tomorrow.

setinstonesteps1

Credits:

Agency: Leo Burnett Melbourne

ECD: Jason Williams

Creatives: Joe Hill / Garret Fitzgerald

Group Account Director: Ari Sztal

Creative Coordinator: Joanne Warrener

Social Media Manager: Chris Steele

Photography: Harvard Wang / Brandon Rice

Editor: Matt Peters

Client: Crikey

Campaign Manager: Michael Nugent

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]