Campaign: Cockatil Experiences with Vodka Brand Grey Goose

Campaign: Cockatil Experiences with Vodka Brand Grey Goose
SHARE
THIS



Vodka brand, Grey Goose, will bring its global influencer engagement program, Taste by Appointment, to Sydney this week, following a successful series of events in Melbourne earlier this month.

The integrated campaign comprises experiential, PR, social and digital. Taste by Appointment was first launched in London in 2011. Led locally by Prue Andrews, senior brand manager at Bacardi Lion, the activity is designed to differentiate Grey Goose within the luxury vodka segment.

“Taste by Appointment brings to life the unique product intrinsics of Grey Goose and provides an exceptional platform for amplification via PR and social media,” explained Andrews.

The immersive, sensory tasting experience was based on an exquisite cocktail dining journey, exploring sweet, sour, bitter, salty and umami flavours; helping guests to unlock their personal taste and identify bespoke cocktails constructed to suit their palates.

Six events across the two cities were hosted by luxury vodka expert and global brand ambassador Joe McCanta at Saint Crispin, Melbourne and QT Sydney, with a guest list of industry leaders and influencers from food/drink, media and creative industries.

Taste by Appointment Melbourne, which took place on 11th and 12th September, has already generated interest amongst media and bloggers, with many of the 70+ guests praising Grey Goose for the subtle and elegant manner in which its brand and product messages were delivered.

“This is a great example of how influencer marketing can be used by a brand to drive engagement with consumers through peer-to-peer conversation and earned media,” said Fergus Kibble, managing director of F4 Consulting, the consultancy partnered with Grey Goose to implement the activity.

Taste by Appointment Sydney will take place on 17th, 18th and 19th September.

Experiential Manger: Penny Sippe, Bacardi Lion

Senior Brand Manager: Prue Andrews, Barcardi Lion

Local Brand Ambassador: James Wynn-Williams

Digital / Social Manager: Deanna Kostovski

Event Production, PR, Social Media & Account Management: F4 Consulting

 

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]