Campaign: Children Can’t Choose Their Parents

Campaign: Children Can’t Choose Their Parents
SHARE
THIS



Imagine being able to choose who your parents are. In this ad for Finnish charity Fragile Childhood two children look like they are given the option.

Taken around what looks like a museum, the children are shown various sets of parents. Inside the exhibits are men and women, some sitting on a couch in a comfy family home, some out at a park under a tree, and some fighting and throwing their wine glasses around.

After watching the parents, the children go home with the fighting couple.

Created by Havas Worldwide Helsinki, the minute and a half clip is titled ‘The Orphanage’ and ends with the tagline ‘Children can’t choose their parents. What if they could?’

In 2012 the same charity released a spot entitled ‘Monsters’ asking parents how their children see them when they’ve been drinking.

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?