Campaign: Cadbury’s New Carnival of Chocolate

Campaign: Cadbury’s New Carnival of Chocolate
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Cadbury Dairy Milk Marvellous Creations has added three new carnival-inspired flavours to their range of surprising flavour combinations, as part of the brand’s latest marketing campaign.

The launch is led by a new TV spot, out-of-home advertising and in-store activity, linking the multi-sensory chocolate experience back to the Cadbury Dairy Milk master brand. The new flavours mark an evolution for the Marvellous Creations brand as it continues to invent different ways of tickling the tastebuds of Australian consumers.

The TVC, which follows the format of previous Marvellous Creations TV spots, includes the team inventing the latest flavours, with an added touch of carnival-themed creativity thrown in to launch the campaign.

Cadbury Dairy Milk Marvellous Creations has also refreshed the packaging for all blocks in the range. Each block includes new playful, carnival-inspired designs on the front of the packaging, created to communicate the taste experience of Marvellous Creations and increase visibility at shelf to tempt consumers to try out the new flavours.

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The new flavours, which contain the famous unique textures and ingredients Marvellous Creations is known for, consists of:

· Cola, Popping Candy and Fizzy Crunch
· Orange Lolly, Orange Chew Fizzy Crunch, and;
· Toffee Apple Chew, Toffee Apple Chip, Crunchie Bits

Audrey Green, Marvellous Creations marketing manager said: “Since its inception in 2012, Marvellous Creations has been captured the imaginations of Australian chocolate lovers. Since then, we have continued to look at new ways to provide unique flavour experiences and innovations to delight consumers and bring them into the chocolate category. The launch of our carnival-themed range and the revamp of our packaging continues our mission to share new and wonderful flavour combinations that Australians will love.”

For the first time, and as part of the launch of the carnival-themed campaign, Cadbury Dairy Milk Marvellous Creations will also be available in miniature formats with three new tempting flavours:

· Jelly Zingers;
· Toffee Nutters, and;
· Caramel Shakes

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