Campaign: Boost Juice Celebrity Range

Campaign: Boost Juice Celebrity Range
SHARE
THIS



Boost Juice has partnered with four Australian celebrities to launch a limited edition range of smoothies and juices for summer.

Carrie Bickmore, Jules Lund, Adam D’Sylva and Justice Crew have each created a unique concoction to reflect their personality and taste. To make their recipe even sweeter, Boost will donate 50 cents for every one of their drinks sold to the charity of the celebrity’s choice.

Adam D'Sylva_Chef's Tropical Infusion_Drink

The following charities will receive a 50 cent donation for every drink sold from their respective celebrity’s recipe:

  • The Royal Melbourne Hospital Neuroscience Foundation (Carrie Bickmore)
  • The Reach Foundation (Jules Lund)
  • E.J Whitten Foundation (Adam D’Sylva)
  • The Sony Foundation (Justice Crew)

Janine Allis, founder of Boost Juice said it’s been great working alongside these household names and seeing what recipes they come up with. She also said it’s been “fantastic” to be able to give back to vital parts of the community.

“Boost Juice has had a lot of fun working with such great Australian talent and is proud to be able to give back to charities so close to their hearts. We’re always looking for new and fun ways to support causes that strike a cord with our company and customers and our celebrity smoothie range has provided the perfect opportunity to do just that,” Allis said.

From November 3rd until Christmas Day, Boost Juice customers can indulge in Carrie Bickmore’s Bicker’s Brain Freeze (3rd-16th November), Jules Lund’s Brotein Smoothie (17th-23rd November), Adam D’Sylva’s Chef’s Tropical Infusion (24th November – 7th December) and Justice Crew’s Justice Crush (8th-25th December).

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]