Campaign: Boobs are Back!

Campaign: Boobs are Back!
Michaela Piper
By Michaela Piper



APN Outdoor have again teamed up with Aussie brand Bonds, for a national, slightly cheeky outdoor campaign that is all about boobs!

The campaign, celebrating all types of boobs, be they big, small, dazzling, saggy, new or uneven, is running nationally across APN Outdoor’s Elite Screens and large format billboards, highlighting Bonds’ unwavering support, all the way from A to G (cup that is).

In APN Outdoor’s recent Attention Economy study, the Bonds Boobs campaign, that ran last year, repeatedly indexed as one of the most memorable outdoor campaigns, which is no surprise according to APN Outdoor’s general manager of Sales, Mark Fairhurst.

Fairhurst commented: “The Bonds Boobs campaign epitomises how simplicity and clear, clever creative can produce the most impactful message and resonate in a seemingly effortless way. This was a commonality throughout the most highly recalled campaigns in the Attention Economy results, and demonstrates how Bonds have ticked all the boxes for a successful Outdoor campaign.”

On top of their impactful artwork, Bonds have also embraced the capability of Large Format Digital allowing multiple creative executions to somewhat personalise the message across several target audiences.

Alison McKay, of OMD Melbourne said: “Using APN Outdoor’s Elite screens has been a perfect fit for the second installment of the Bonds Boobs campaign, allowing us to seamlessly share  a number of different creative executions to appeal to all sorts of people, with all sorts of boobs.”




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