Campaign: Bonds Launches Autumn/Winter Range

Campaign: Bonds Launches Autumn/Winter Range

Bonds has enrolled a stellar cast for the Autumn Winter campaign launching next week. Model and original Bonds ambassador Elyse Taylor and actor Jai Courtney appear in the campaign taken by fashion photographer Steven Chee.

B&T Magazine
Posted by B&T Magazine

The photos shows the ambassador modelling Bonds’ new fashion collection, including the brand’s iconic piece for the season – the denim chambray shirt – a first for the iconic Australian brand. This season shows off Bonds’ foray in fashion & lifestyle apparel, expanding upon their existing leisure, underwear and activewear range.

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Bonds clothing has evolved over the years  – they now have great clothing – shirts – pants & knits – hoodies & sweaters plus an amazing active range – all which Elyse will be showcasing in the campaign in the next few months. This change is reflected in the opening of bricks & mortar stores across Australia.

Jai

Elyse has grown up over the years, married and a mum, Bonds too has gone through an evolution from being an underwear brand into a household brand that covers all your clothing needs – it was a natural fit to have her rejoin the brand at this important 100 year milestone. An original Bonds girl, Elyse rejoins the Bonds team since appearing the the iconic 10 years of Hipsters anniversary campaign in 2009. Bonds have a strong history of working with great international and upcoming models – from Sarah Murdoch, Miranda Kerr, Catherine McNeil, Kelly Gale, Shanina Shaik etc.

The campaign breaks into Australian publications and www.bonds.com.au this month.