Campaign: ‘It’s Betting Season, Time To Go Shopping’

Campaign: ‘It’s Betting Season, Time To Go Shopping’
SHARE
THIS



With the AFL season over and the NRL season coming to an end this week, TAB is officially opening the betting season – the next two months of the Spring Racing Carnival.

Created by Whybin\TBWA Group Sydney, the campaign taps into the insight that, for men, the betting season holds the same excitement and passion as shopping does for women. The tongue-in-cheek campaign compares shopping and betting in a light-hearted way.

The campaign will be supported in many channels, including TV, digital, social, press, point-of-sale, outdoor, radio and CRM. It includes a number of engaging elements such as a giant shopping bag ‘ticket grab’ on-course activation with thousands of dollars worth of free bets up for grabs, as well as a ‘Punting Makeover’ competition where people can nominate their mates for the ultimate personal punting makeover by posting photos or videos to social media using the #puntingmakeover hashtag.

https://www.youtube.com/watch?v=U31_YgVe8bg

https://www.youtube.com/watch?v=VLR7xhjIaGM

Adam Lee, Whybin\TBWA’s group head, added: “We’ve created a fun and engaging campaign that leverages a strong human insight. The thrill of a bargain can be compared to the thrill of backing a winner. It speaks to the passion for punting at this time of year.”

Tracy Marshment, TAB’s GM of Wagering Marketing, added: “As the leading brand in the market TAB is announcing, ‘it’s betting season, time to shop at TAB’.”

Credits

Executive Creative Directors: Matty Burton & Dave Bowman

Digital Creative Director: Russ Tucker

Senior Art Director: Clive Blackstone

Senior Writer: Ken Buchan

Group Head: Adam Lee

Account Director: Richie Taaffe

Campaign Managers: Hugh Fletcher & Charlie Kelly

Planning Director: Warwick Heathwood

Strategy Planner: Lucas Black-Dendle

TV Production: Jim Wilson & Katrina Maw

Print Production: Jonathan Pitcher & Nick Lilley

Digital Production: Sean Gardner & Lisa Chan

Media: OMD Sydney

Production Company: Plaza Films

Director: Dave Wood

Post production: The Editors

 

Latest News

ABC Survey Reveals Surge In Podcast Listening Among Aussies
  • Technology

ABC Survey Reveals Surge In Podcast Listening Among Aussies

The popularity of podcasts is on the rise with Australians listening to more podcasts more often, driven in part by the growing appetite among women for true crime tales. The ABC’s third annual Podcast Survey (see all the results in the infographic below) revealed that almost half (44 per cent) of podcast listeners listened to true […]

by B&T Magazine

B&T Magazine
Adhesive On-Trend As The Iconic’s New Agency In ANZ
  • Media

Adhesive On-Trend As The Iconic’s New Agency In ANZ

Adhesive has won the retained integrated Australia and New Zealand communications work for THE ICONIC, Australia’s leading online fashion and sports retailer, following a competitive pitch process. Adhesive will work with THE ICONIC building its communications strategy across corporate and consumer media relations, events and influencer engagement, while integrating closely with THE ICONIC’s creative, content […]

Indie Agency The Hallway Unveils Latest Work For Google.Org Impact Challenge
  • Campaigns

Indie Agency The Hallway Unveils Latest Work For Google.Org Impact Challenge

This year’s Google.org Impact Challenge Australia has launched with a new advertising campaign from independent agency, The Hallway. The Google.org Impact Challenge Australia, now in its third year, discovers and supports the next generation of Australian innovators making an impact locally and globally. This year, the Challenge will award $5.5 million – including a $1 […]

Meltwater Promotes Senior Leaders To Support Growth In Australia & NZ
  • Media

Meltwater Promotes Senior Leaders To Support Growth In Australia & NZ

Cimon Constantine has taken the reigns of Meltwater ANZ as the media intelligence business continues to grow its headcount to support new business and upcoming opportunities. Constantine (pictured above) will be taking over the ANZ area director role to continue to support Meltwater’s growth in the region and new client wins including American Express, Greenpeace, […]

MediaMath Named A Leader In Gartner’s Magic Quadrant For Ad Tech
  • Technology

MediaMath Named A Leader In Gartner’s Magic Quadrant For Ad Tech

MediaMath, the independent technology company for marketers, announced today that it has been recognised by Gartner, Inc. as a Leader in the latest “Magic Quadrant for Ad Tech”. The company has been recognised for its completeness of vision and ability to execute. “We believe MediaMath’s leadership position in the Gartner MQ for Ad Tech further […]

Flourish Launches Full-Service Studio, Appoints Pauline Dellit As Head Of Creative
  • Marketing

Flourish Launches Full-Service Studio, Appoints Pauline Dellit As Head Of Creative

PR, social and content creation agency Flourish has announced the appointment of Pauline Dellit as its new head of creative. The appointment also marks the official launch of a new full-service design, branding and marketing studio under the Flourish agency family of brands, first started by Angela Ceberano in 2010. Dellit joins Flourish from Yoke, […]

Tuesday TV Wrap: ‘Take Me Out’ Tumbles, ‘Ambulance Australia’ Has Promising Debut
  • Media

Tuesday TV Wrap: ‘Take Me Out’ Tumbles, ‘Ambulance Australia’ Has Promising Debut

Seven’s troubled dating show Take Me Out continues to struggle to find much viewer love, posting a worrying 407,000 last night and now down 33 per cent since launch. It was better news for Ten’s Ambulance Australia that debuted to a promising 582,000 and was the network’s best performer. Nine won the battle for Tuesday night […]

by B&T Magazine

B&T Magazine
Sunnylife Taps Actress Kassandra Clementi For North Queensland Campaign
  • Campaigns

Sunnylife Taps Actress Kassandra Clementi For North Queensland Campaign

Lifestyle brand Sunnylife has launched a new summer 2018/19 campaign – Paradise Found – and has named Aussie actress, singer and international star on the rise Kassandra Clementi as their first-ever ambassador. Kassandra appears in the Paradise Found campaign which was shot in a bucket list destination of Australia, Tropical North Queensland. Kassandra is one of […]

Australia Post Stamps Karl Winther As New CMO
  • Marketing

Australia Post Stamps Karl Winther As New CMO

Australia Post has announced the appointment of Karl Winther as its new chief marketing officer. Winther was Officeworks’ national marketing manager for the past six years and was with Myer for more than a decade in roles across marketing strategy, advertising, loyalty and merchandise buying. In this role at Officeworks, Winther was accountable for all facets of […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine