Campaign: Australia Post Tells Aussies To Have A ‘Better Tomorrow’

Closeup of a pile of mail on doormat
SHARE
THIS



GPY&R Melbourne has launched its first major campaign with Australia Post since being appointed as the lead agency for Australia’s leading parcel and retail organisation.

The campaign will promote the new MyPost Deliveries service and MyPost card, giving customers more choice and control over their deliveries.

“Our campaign was born from the understanding that Australians are increasingly seeking choices that allow greater convenience across their day-to-day tasks. With a growing demand and use of online shopping, one way Australia Post can help enhance that experience is by offering flexibility around deliveries,” said Matt Farrugia, GPY&R managing partner.

The demand for accessible, timely and cost-effective delivery solutions has increased over recent years and MyPost Deliveries satisfies consumers’ needs by providing them with greater control and convenience at no extra cost.

MyPost Deliveries gives customers access to secure parcel collection at over 180 Parcel Locker locations, 24 hours a day, seven days a week, and up to 3,500 parcel collection locations around Australia. The introduction of the MyPost card offers customers streamlined access to a range of services and an enhanced level of security, providing a seamless delivery experience across the Australia Post network.

Australia Post Executive general manager, marketing and customer experience, Greg Sutherland, says the campaign launch is timed to coincide with people starting to think about Christmas shopping.

“Australians have forever changed the way they shop and this is reflected in the sharp increase in parcel volumes we have seen over the past five years, particularly around the busy festive season,” said Sutherland.

“This campaign is all about letting Australians know they are in control and Australia Post is the only service which can offer them so many choices around where and when they get their parcels delivered, on their own terms.”

GPY&R are proud to be partnering with Australia Post, a cornerstone of Australian society, helping build a better tomorrow for all Australians.

The full campaign will run for two months initially across TV, print, outdoor, digital and social media nationally.

Credits:

Client: Australia Post

Agency: GPY&R

General Manager Marketing: Jo Whyte

Head of Marketing Communications: Yvonne Abood

Executive Creative Director: Ben Coulson

Creative Directors: Luke Simkins, Evan Roberts

Art Director/Copywriter: Joe Sibley

Copywriter: Charles Baylis

Executive Producer: Romanca Jasinski

Senior Agency Producer: Pip Heming/Karley Jay

Production Company: Finch

Director: Nic Finlayson

Producer: Roy De Giorgio

Executive Producer: Rob Galluzzo

DOP: Crighton Bone

Editor: Joanna Scott

Edit House: The Butchery

Post Production: The Refinery

Colourist: Ben Eagleton

Group Account Director: Anita Deutsch-Burley

Account Director: Paige Prettyman

Senior Account Manager: Kelly Brigham

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]