Campaign: Appliances Online Blimp Takes To The Skies

Campaign: Appliances Online Blimp Takes To The Skies
SHARE
THIS



The new Appliances Online Legendary Blimp is making its maiden flight from Riddells Creek Airfield in Victoria.

Built by the Van Wagner Airship Group, the blimp will be illuminated from inside by two 1,000 watt lightbulbs, making it highly visible during night flights. At 39 metres long and 11 metres wide, it’s the largest and only blimp currently flying in the Southern hemisphere.

With a round-the-clock ground support crew, the Appliances Online Lightship keeps in constant contact with Air Traffic Controllers all over the country during its flights.

CEO and Founder of Appliances Online, John Winning, says that as well as flying the flag for Appliances Online, the blimp represents the company’s optimism about the future of retail.

“It’s an exciting time for retailers and the Appliances Online Legendary Blimp symbolises our confidence in the Australian economy and our dedication to pushing boundaries to reach new heights as an Australian retailer. Having recently won a world retail award for Best Customer Experience of the year, we’ve proved the standard of our customer service is at a world-high; we really do go above and beyond for our customers.”

Blimps have the best safety record of any type of aircraft, and, in time, there will be opportunities for members of the public to travel in it.

Appliances-Online-Blimp-hashtag

“The Appliances Online Legend Blimp is similar to an airplane. It has aircraft engines on each side, and is flown by professional pilots supported by a full ground crew. When flying, the Appliances Online Blimp Crew meets passengers at the airport, provides them with a comfortable seat for their flight, landing securely on the Lightship’s single-point landing gear after their trip,” John Winning says.

The blimp usually travels at an average of 30mph but has gone as fast as 57mph in a tailwind. With a strong headwind it’s nearly stationary: it’s flown as slow as 1mph before.

Now it’s up, the blimp will stay up. Unlike a hot air balloon it never actually gets deflated. When on the ground it is tethered to a special mooring mast erected at the airfield. When it relocates to other cities, it flies, for example taking around a week to travel from Melbourne to Sydney.

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]