Campaign: Adshel Supports Children’s Brain Illness Charity, Brainwave

Campaign: Adshel Supports Children’s Brain Illness Charity, Brainwave
SHARE
THIS



The winning entry for the competition among Australia’s creative brains to create a campaign for Australia’s only paediatric brain illness charity Brainwave has been launched on Adshel’s digital screens.

The competition was sponsored by Adshel and is featured at two locations around Sydney – Bondi Junction Bus Interchange and Town Hall Station. The new technology uses gamification to draw attention and drive engagement with today’s connected consumers.

Brainwave, celebrating its 20th anniversary in 2014, offers practical and emotional support to children with neurological conditions and their families, supplying mobility equipment, providing funds for rehabilitation and ongoing therapies as well as bringing families together for some fun at a range of free events across the year.

screen creative

 

Working side by side with both Westmead Children’s Hospital and the Sydney Children’s Hospital, Brainwave has long supported families in New South Wales whose their lives have been turned upside down following the diagnosis of neurological illness in their precious child. The high profile nature of this campaign provides some much needed promotion for its vital support work.

The competition, run by Adshel attracted 100 entries and was judged by a panel of experts: Adam Ferrier, founder & partner of Naked Communications; Damian Damjanovski, founder/strategy director at Common Ventures; Kevin Macmillan, founder/creative director at The Works; Nicole McInnes, director of marketing at Adshel along with Brainwave‘s Chairman, David Blackley, retired Chairman of Clemenger BBDO.

Nick Blair and Adam Harriden from Traffik in Sydney won a trip to New York for their winning approach that features images of some of the children Brainwave supports along with the headline: Help us put lives back together. With a clever ‘jigsaw’ interactive concept, the design perfectly displays what Brainwave does for children whilst taking advantage of the latest digital technology Adshel offers.

Brainwave’s awareness building campaign is one of the very first to be deployed on multiple interactive screens as part of Adshel’s scalable digital network. Touch sensitive, the 70” high definition LCD screens provide the opportunity for consumers to interact with the screen, thereby creating campaign resonance, brand advocacy and recognition. The schedule kicked off on Monday 27 October and follows an extensive bus shelter campaign, also sponsored by Adshel, which appeared at locations around Melbourne and Sydney in August.

Brainwave’s Chairman, David Blackley, said, “As an ex-creative director myself, I understand the power of the advertising message. Coupled with the newest digital screen technology, we’re sure the Brainwave message will be well received by the thousands of people who will pass these locations every day. We are sincerely grateful to Adshel for their generosity; the opportunity to promote our message in such a high profile way is priceless to a grassroots charity like ours.”

Adshel’s director of marketing, Nicole McInnes, added, “Adshel is proud to support Brainwave in their crucial and inspirational work. An interactive digital campaign offers the ideal gateway to form a lasting connection between the charity and Sydney’s commuters. We’re delighted Brainwave is amongst the first organisations to benefit from our interactive capability and we look forward to the campaign driving awareness for their incredibly worthy cause.”

The Brainwave campaign will be featured on the interactive screens at Bondi Junction Bus Interchange and Town Hall Station and will be active for a week from Monday 27 October.

To learn more about Brainwave or to make a donation go to www.brainwave.org.au.

 

Latest News

Former Google Exec Joins HubSpot As APAC Managing Director
  • Technology

Former Google Exec Joins HubSpot As APAC Managing Director

HubSpot has appointed Ex-Googler Shahid Nizami as MD of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Australia, New Zealand, Southeast Asia, and India and will be based in HubSpot’s Singapore office, working closely with the teams based in both Singapore and Sydney. Before joining HubSpot, Nizami led the […]

Opinion

by HubSpot Australia

HubSpot Australia
Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine