Campaign: All Aboard Optus’ Broadband Bundle

Campaign: All Aboard Optus’ Broadband Bundle
SHARE
THIS



Optus continues its push for new customers with a wide-reaching advertising campaign utilising TorchMedia’s out-of-home media network.

Promoting Optus’ home broadband bundle and new pre-paid offer, the campaign spans TorchMedia’s transit and shopper-facing network. The broadband creative will be featured on a total of 72 Trackview panels on trains in Sydney and Melbourne while the pre-paid creative is being displayed throughout 772 supermarkets nationwide. Collectively, the campaign is expected to reach over 11.5 million people throughout November and December.

The Trackview panels will feature the text, “Next Stop: Unlimited Entertainment”, to effectively promote Optus’ Big Home Bundle. The bundle includes unlimited home broadband and Optus TV with Fetch to encourage consumers to sign with Optus for a complete entertainment package.

Kirsty Dollisson, GM at TorchMedia says, “With the latest release of smartphone plans, the announcement of new TV streaming services, and continued competition among TV networks, consumers have an ever increasing choice in their home entertainment provider,” she explains.

“Optus’ consumer and commuter-facing campaign will ensure they remain top of mind for home internet and mobile deals heading into the future.”

The campaign comes at a key time for Optus as it continues it’s focus on customer acquisition.

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]